Tono de Marca

personal, unapologetic, and supportive

Valores de Marca

• •Normalizing Menstruation
• •Health and Comfort
• •Quality and Craftsmanship
• •Sustainability
• •Inclusivity

Mejores Prácticas

• •Always circle back to the brand's origin story. Using Megan's personal narrative about her grandmother creates an authentic and relatable connection with the audience.
• •Avoid overly technical jargon or euphemisms for menstruation. Stick to "real talk" as it builds trust and reinforces the value of normalizing periods.
• •In product descriptions and posts, consistently highlight that the products are handmade with high-quality materials. This justifies a potentially higher price point and builds a perception of value.
• •Continue to mention both "menstruation" and "light incontinence" to appeal to a broader audience and show an understanding of different female experiences.
• •In all communications, aim to be encouraging and supportive. Ask questions, invite dialogue, and position the brand as a safe space for conversations about periods and body positivity.

Percepción Social

The brand is perceived as a trusted, family-friendly, and health-conscious choice within its local community, representing itself as a small, local business dedicated to quality and a personal touch. It has a collaborative and supportive presence within the reusable product community.

Ejemplos de Copy

• •Headline: Periods happen. Leaks happen. Let's talk about it. Body: Inspired by no-nonsense conversations, our handmade cloth pads are here to offer you comfort and confidence, without the awkwardness. It's time for a healthier, more honest period.
• •Headline: Quality, Comfort, and Peace of Mind. Body: Lovingly handmade in Canada, our reusable cloth pads are crafted from high-quality, technical fabrics designed for sensitive skin and all flow types. Because you deserve to feel secure and comfortable, every day of the month.
• •Headline: For Your Period, Postpartum, and Everything in Between. Body: Life is unpredictable. That's why our modern, reusable pads are designed for both menstrual flow and light incontinence. Embrace every moment with confidence.
• •Headline: A Kinder Choice for You and the Planet. Body: Switch to a healthier, sustainable alternative. Our reusable cloth pads offer a modern solution to reduce waste without compromising on comfort or quality. Make a choice you can feel good about.
• •Headline: From Our Family, to Yours. Body: Norma May was born from a story of straightforward, loving guidance. We bring that same unapologetic, supportive spirit to every pad we create. Join our community and experience a more comfortable period.