Brand Tone

empathetic, scientific, and supportive

Brand Values

• •Efficacy & Scientific Backing
• •Safety & Purity
• •Patient-Centricity & Support
• •Quality
• •Convenience

Best Practices

• •Lead with Empathy: Always acknowledge the user's experience, especially when addressing chronic conditions. Use phrases that show understanding, like "We know managing [condition] can be challenging..." or "For those who need gentle yet effective support..."
• •Back Claims with Science (Clearly and Simply): Reference the scientific basis of the product (e.g., WHO guidelines, pharmacist-developed, specific electrolyte ratios) without overwhelming the reader with jargon. Translate complex science into tangible benefits.
• •Focus on Solutions and Empowerment: Frame NormaLyte as a tool that empowers individuals to manage their health and improve their quality of life. Highlight benefits like "finding your normal," "getting back to your day," or "managing symptoms effectively."
• •Maintain a Supportive and Accessible Voice: Use clear, straightforward language. Avoid overly clinical or detached terminology unless explaining a specific scientific point. The overall tone should feel like a knowledgeable and caring partner in their health journey.
• •Be Transparent and Authentic: Clearly communicate ingredients, especially the absence of artificial additives in lines like PURE. When addressing potential concerns (like taste), be honest and provide helpful context or alternatives, as seen in their customer service responses.

Social Perception

NormaLyte is generally perceived very positively, especially within communities of individuals managing chronic illnesses like POTS, dysautonomia, and EDS.

Copy Examples

• •Headline: Managing POTS is a journey. NormaLyte is here to support your hydration every step of the way. Body: Clinically formulated to restore electrolyte balance, our ORS helps you find your daily rhythm. Because you deserve effective, gentle relief.
• •Headline: Tired of sugary drinks that don't understand your body's needs? Body: NormaLyte PURE offers rapid, science-backed hydration without artificial anything. Just the essential electrolytes you need to feel more like yourself.
• •Headline: Don't let dehydration dictate your day. Body: NormaLyte provides the WHO-recommended formula for effective rehydration, helping you manage symptoms from chronic illness or acute dehydration quickly and safely.
• •Headline: Your Health. Your Hydration. Your NormaLyte. Body: Developed by pharmacists and trusted by the dysautonomia community, we're committed to providing a safe and effective way to replenish vital fluids and electrolytes.
• •Headline: Experience the science of effective hydration. Body: NormaLyte's precise sodium-glucose co-transport system ensures rapid absorption, helping you combat fatigue and dizziness so you can get back to what matters.