Brand Tone

Friendly, Approachable, Passionate, Enthusiastic, Helpful, Customer-Focused, Knowledgeable, Professional, Community-Oriented

Brand Values

• •Customer Service Excellence
• •Passion for Motorcycles
• •Integrity and Honesty
• •Expertise and Quality
• •Community
• •Accessibility

Best Practices

• •Embrace Enthusiasm: Let your genuine passion for motorcycles shine through in your language. Use words that convey excitement and love for riding.
• •Be Approachable and Friendly: Write as if you're talking to a friend or fellow enthusiast. Use a conversational style, avoid overly technical jargon where possible (or explain it simply), and be welcoming.
• •Focus on Helpfulness: Frame your copy around solving customer problems or fulfilling their needs. Highlight how your products, services, and advice make their riding experience better, safer, or more enjoyable.
• •Show, Don't Just Tell, Your Expertise: Instead of just saying you're experts, weave in helpful tips, insights, or share stories that demonstrate your knowledge and experience in a relatable way.
• •Foster Community: Encourage interaction, feature customer stories (with permission), and use inclusive language that makes readers feel like they're part of the Norjo Motorcycles family.

Social Perception

Positive, Reliable and Trustworthy, Go-To Place for Motorcycle Needs, Friendly and Welcoming, Slightly More Expensive but Worth It for Service

Copy Examples

• •Headline: Your Ride, Our Passion. Body: At Norjo Motorcycles, we're not just selling bikes; we're sharing a lifelong passion. Whether you're a seasoned enthusiast or just starting your two-wheeled journey, Chip and the team are here with friendly advice and the perfect ride for you – from a rugged Kawasaki to a classic Royal Enfield. Let's talk bikes! Call to Action: Visit us in Christchurch or browse online!
• •Headline: More Than Just a Service – It's the Norjo Care. Body: Keeping your pride and joy running smoothly is what we do best. Our expert techs service all brands with top-notch gear and genuine enthusiasm. Need a WOF or some expert advice? We’re here to help, ensuring you and your bike are always ready for the road. Call to Action: Book your service today and experience the Norjo difference!
• •Headline: Got Questions? We’ve Got Answers (and Coffee!). Body: New to riding? Or maybe you're looking to upgrade? Pop into Norjo Motorcycles! We love talking all things bikes. No pressure, just honest advice from fellow riders who genuinely want to help you find exactly what you need. Call to Action: Drop by our Christchurch shop – the kettle’s (almost) always on!
• •Headline: Gear Up with People Who Get It. Body: From helmets to high-performance parts, we stock a massive range of accessories because we ride too! Our team is dedicated to finding you the right gear and ensuring you leave with exactly what you need, backed by people who are as passionate about your ride as you are. Call to Action: Explore our accessories online or get expert advice in-store!
• •Headline: Join the Norjo Family. Body: It’s more than just a transaction; it’s welcoming you to our community of riders. We’re family-owned, local, and love seeing our customers out on the road. Share your adventures with #NorjoRides! Call to Action: Follow us on Facebook & Instagram and see what our community is up to!