Brand Tone

helpful, accessible, and value-driven

Brand Values

• •Customer Satisfaction
• •Quality and Reliability
• •Value and Affordability
• •Expertise and Support
• •Security and Discretion

Best Practices

• •Always Be a Helper: Frame all copy, from product descriptions to blog posts, around solving a customer's problem or making their growing journey easier. Use instructional and supportive language.
• •Lead with Value: Prominently feature discounts, bundle deals, and words like "save," "cheap," and "discount" to appeal to budget-conscious customers, reinforcing the brand's value proposition.
• •Use Plain, Accessible Language: Avoid overly technical jargon. Explain concepts simply, like a friendly expert at a local store. The "wrinkly green fingers" line is a perfect example of this accessible charm.
• •Show, Don't Just Tell, Your Experience: Instead of just saying "we are experts," provide tangible proof like "Growing Tips & Tricks" blog posts, detailed kit contents, and advice-driven social media content.
• •Maintain a Consistent Voice Across Platforms: Whether on the website, a Facebook post, or an email, the voice should remain the same as that of an experienced, friendly, and value-focused guide for hydroponic enthusiasts.

Social Perception

Customers generally perceive Norfolk Lights positively. They are praised for their extensive knowledge of hydroponics, commitment to customer satisfaction, high-quality products, and fast shipping. The company is seen as a reliable and well-established "one-stop grow shop" for indoor horticultural needs. Their long trading history contributes to a perception of trustworthiness and expertise in the field.

Copy Examples

• •Your Indoor Garden, Perfected. With 20 years of green-fingered experience, we provide the UK's growers with top-quality hydroponics at prices that help your budget flourish. Shop our kits and save up to 45%!
• •Stop the guesswork and start growing. Our complete grow tent kits have everything you need, from lights to nutrients, all at a staggering discount. We've handpicked quality gear that works, so you won't be left scratching your head. Get your garden up and running today!
• •From tiny seedlings to a thriving harvest, we're with you every step of the way. Got a question about your setup? Our DMs are always open for advice. #NorfolkLights #HydroponicsUK #IndoorGardening #GrowYourOwn
• •Light Up Your Growth + Save Big This Week!
• •Since 2004, Norfolk Lights has been more than just a shop; we're a partner to growers across the UK. We believe everyone deserves a successful harvest, which is why we combine our passion for hydroponics with a commitment to great prices, reliable equipment, and honest advice. Your success is our top priority.