Brand Tone

Enthusiastic and Responsible

Brand Values

• •Safety and Responsibility
• •Quality and Performance
• •Customer-Centric Service
• •Celebration and Joy
• •Community Awareness

Best Practices

• •Maintain the "Enthusiastic but Responsible" Tone: Always pair exciting, celebratory language with a mention of safety, quality, or community consideration. For every post about an "epic" barrage, create another about safety or a "beautiful" low-noise option.
• •Use a Core Hashtag Set: Consistently use a mix of general and specific hashtags to build brand identity and reach. Core set: #NorfolkFireworks, #FireworksUK, #FireworkSafety. Event-specific: #BonfireNight, #NewYearsEve, #WeddingFireworks. Product-specific: #LowNoiseFireworks, #Pyro.
• •Always Include a Call-to-Action (CTA): Guide the user on what to do next. Examples include "Shop the link in bio," "Visit us for expert advice," "Tag a friend who loves fireworks," or "Share your display with us!"
• •Highlight Expertise and Advice: Regularly create content that positions the brand as an expert, not just a seller. This can be in the form of "Pro Tips," safety guides, or "How to Choose the Right Fireworks for Your Garden." This builds trust and differentiates the brand from generalist retailers.
• •Incorporate User-Generated Content (UGC): Encourage customers to share their photos and videos (with a branded hashtag) and feature the best ones. This serves as authentic social proof and builds a community around the brand, reinforcing the value of celebration and shared experience.

Social Perception

Perceived as a knowledgeable and leading local expert, a responsible retailer providing solutions for noise-sensitive events, generating positive sentiment and trust. Valued for professionalism, reliability, and spectacular displays, especially for significant events. Considered part of the solution by proactively marketing low-noise options, mitigating negative sentiment.

Copy Examples

• •Light up the night without the fright! ✨ Our stunning range of low-noise fireworks brings all the magic and colour, with none of the loud bangs. Perfect for families with young children, pets, and sensitive neighbours. Celebrate considerately this year. #NorfolkFireworks #LowNoiseFireworks #PetFriendlyFireworks #Norfolk
• •Remember, remember the best deals in November! 🔥 Get ready for a spectacular Bonfire Night with our biggest sale of the year. From ground-level fountains to epic aerial displays, we have everything you need for an unforgettable night. Shop online or visit us in-store for expert advice. Link in bio! #BonfireNight #GuyFawkes #FireworksUK #NorfolkEvents #FireworksSale
• •The Perfect End to Your Perfect Day. Make your wedding truly magical with a breathtaking firework display. We offer bespoke and low-noise packages tailored to your venue and vision. Contact us for a free consultation and let's create a memory that will last a lifetime. #WeddingFireworks #NorfolkWeddings #WeddingInspo #BrideAndGroom
• •This is 'Cosmic Storm' and it's one of our faves for 2024! What do you want to see us light up next? Drop a comment! 👇 #Fireworks #Pyro #OddlySatisfying #Norfolk
• •Your safety is our top priority. Before you light the first fuse, make sure you're prepped for a safe and fun display. Our #1 tip? Always have water on hand! For more expert safety advice, visit the link in our bio. Have fun and stay safe, Norfolk! #FireworkSafety #SafetyFirst #ResponsibleCelebration