Brand Tone

Friendly, Professional, Fun, Creative, Supportive and Appreciative

Brand Values

• •Quality
• •Personalization and Uniqueness
• •Customer Satisfaction
• •Support for Professionals (especially Nurses)
• •Small Business & Australian-Made
• •Passion

Best Practices

• •Embrace 'Friendly Professionalism': Always be approachable and warm, but ensure copy is error-free, clear, and well-structured to maintain credibility.
• •Highlight the 'Handmade & Local' Aspect: Remind customers that items are made with care by a small Australian business in Queensland; this builds connection and trust.
• •Speak to Aspirations (Adding Joy/Sparkle): Focus on how the products make people feel or the positive impact they have (e.g., brightening a uniform, celebrating a milestone).
• •Use Inclusive and Positive Language: Especially when addressing professional groups like nurses, acknowledge their hard work and offer products that support and celebrate them.
• •Incorporate 'UGC' (User-Generated Content) and Testimonials Language: Reflect the genuine enthusiasm of customers in your own copy. Use words they use like 'cute,' 'perfect,' 'love,' 'high quality' to resonate authenticity.

Social Perception

Highly Positive, Trusted, Appreciated for Service, Known for Aesthetics

Copy Examples

• •Brighten up your scrubs and your patients' day! ✨ Our custom name badges are designed with love in Queensland, just for you. Choose your colours, add a cute icon, and wear your personality with pride. High-quality, durable, and as unique as you are. Shop the collection now! #NorelleAU #NurseLifeAustralia #PersonalisedBadge #HealthcareHeroes
• •Share the sweetest news in the most heartwarming way! 💖 Our 'Promoted to Grandma' (or Grandpa/Aunty/Uncle!) mugs are more than just a gift; they're a keepsake of a precious moment. Lovingly pressed in our Queensland studio, ready to bring smiles and happy tears. Order yours and let the joyful announcements begin!
• •Adding a little sparkle to your everyday – that's what we do best here at Norelle! ✨ From vibrant name badges that let your personality shine at work, to thoughtful keepsake mugs for life’s special moments, each piece is crafted with care right here in Australia. What can we personalize for you today? #NorelleAU #HandmadeWithLove #QueenslandSmallBusiness #PersonalisedGifts #ShopLocalAU
• •Tired of fumbling for your ID? Say hello to convenience AND style! 👋 Our new retractable badge reels are here to make your day smoother. Perfect for nurses, teachers, and anyone who needs their ID handy – without sacrificing personality. Fun designs, durable build. Find your perfect match! #Norelle #BadgeReel #WorkWear #StylishAndPractical
• •(Image: Customer photo with their badge) We LOVE seeing you shine! 😍 [Customer Tag] is rocking their custom Norelle badge. Thanks for sharing the love! Want to add a personal touch to your uniform? Tap to shop! #NorelleCustomers #HappyNurses #CustomMade #AustralianDesigned