Brand Tone

friendly, cozy, and nostalgic, conveying comfort, warmth, and high-quality craftsmanship.

Brand Values

• •Quality and Craftsmanship
• •Warmth and Comfort
• •Ethical Sourcing
• •Community and Connection
• •Authenticity and Heritage

Best Practices

• •Emphasize Coziness and Warmth: Continuously use words like "cozy," "warm," "toasty," and "soft" to describe the products and the feeling they evoke. This reinforces the primary benefit and emotional connection.
• •Weave in the Founder's Story: Regularly reference the brand's New England heritage and the founder's personal connection to knitting and cold weather. This adds authenticity and a unique narrative.
• •Focus on Quality and Materials: Highlight the use of high-quality, ethically sourced materials like Merino wool. This appeals to customers who value craftsmanship and sustainability.
• •Engage with the Community: Maintain a friendly and interactive tone on social media. Ask questions, respond to comments, and feature customer photos to build a loyal following.
• •Use Nostalgic and Evocative Language: Employ language that paints a picture of peaceful, beautiful winter scenes and the comfort of being warm and sheltered from the cold.

Social Perception

The public perception is positive, focusing on product quality and aesthetics. The brand fosters an interactive and appreciative customer base through social media engagement and is respected within the knitting and crafting community, positioning its products as both practical and fashionable.

Copy Examples

• •Embrace the beauty of a winter storm with our new collection of hand-knit hats. Made with the softest Merino wool, each piece is designed to keep you cozy and stylish through the harshest of Nor'easters. Let it snow!
• •Keep the tiniest toes toasty warm. Our luxury crochet baby booties are handcrafted with love and the gentlest Merino wool, perfect for your little one's first winter adventures.
• •Switch up your style as quickly as the winter weather changes! Our innovative Quick Connect Faux Fur Pom Poms let you customize your favorite beanie in a snap. One hat, endless possibilities.
• •The temperature is dropping, and so are our prices! Get ready for the coziest season of all with 20% off all our hand-knit accessories. It's our way of sharing the warmth.
• •Inspired by the fierce beauty of New England winters, Nor'easter Knits was born from a love of crafting and a desire for ultimate warmth. Each stitch tells a story of tradition, quality, and the simple joy of being cozy when it's cold outside.