Brand Tone

Authentic, Traditional, Quality-Driven, Artisanal, Inviting, Experiential, Passionate, Modern, Approachable

Brand Values

• •Authenticity
• •Quality
• •Craftsmanship
• •Customer Experience
• •Inclusivity
• •Passion

Best Practices

• •Develop a Brand Voice & Tone Guide: Create a comprehensive document outlining Nord Lyon's specific voice (personality traits, e.g., "Authentic," "Passionate," "Artisanal," "Welcoming") and tone variations for different contexts (e.g., celebratory for new products, informative for addressing queries, reassuring for any issues). Include approved vocabulary, "do's and don'ts," and examples.
• •Prioritize "Authenticity" and "Quality" Keywords: Consistently weave in terms that reinforce these core values, such as "traditional French," "handcrafted," "from scratch," "finest ingredients," "French butter," and "baked fresh daily." This reinforces what makes Nord Lyon special.
• •Tell the Story: Remind the audience of the "why" behind Nord Lyon – the founder's passion, the Lyonnaise inspiration, and the mission to bring a genuine French experience to Toronto. This adds depth and emotional connection beyond just the products.
• •Maintain Visual & Textual Harmony: Ensure that the copy complements the high-quality, appealing visuals used on Instagram and other platforms. The language should evoke the same sense of craftsmanship, indulgence, and authenticity that the images convey.
• •Engage with an Inviting and Warm Tone: While emphasizing quality and tradition, ensure the language is welcoming and makes customers feel invited to experience Nord Lyon. Use phrases like "discover," "indulge," "join us," "savor," and address the audience directly when appropriate (e.g., "your Parisian escape"). For social media, a slightly more conversational yet still refined tone can be effective.

Social Perception

Generally viewed as a high-quality French bakery offering delicious and authentic pastries, especially croissants. Many customers appreciate the "taste of France" in Toronto. The visual appeal of their products is a strong point, frequently highlighted on social media. The Halal aspect is a significant and appreciated differentiator for a segment of the market.

Copy Examples

• •Savor the authentic spirit of France, right here in Toronto. At Nord Lyon, every bite is a testament to traditional craftsmanship and the finest ingredients. From our flaky, all-butter croissants to our exquisite handmade pastries, experience a true culinary journey. *Nord Lyon: Your Parisian escape, baked fresh daily.*
• •Indulge in a taste of innovation, crafted with timeless French technique. Introducing Nord Lyon's new [Product Name] – a symphony of [describe key flavours/textures]. Made from scratch with passion and the quality you expect. *Visit us and discover your new obsession.*
• •Elevate your weekend with Nord Lyon's All-You-Can-Eat French Buffet. A curated selection of our finest viennoiseries, savory delights, and decadent desserts, all handcrafted with authentic French butter and passion. *Gather your loved ones and immerse yourselves in a true taste of Lyon. Every Saturday & Sunday, 9 am - 2:30 pm.*
• •Golden layers, buttery aroma, and the unmistakable crunch of a true French croissant. At Nord Lyon, we don't just bake; we pour our heart into perfecting these moments of simple, delicious joy. What's your favorite way to enjoy this classic? #NordLyon #FrenchBakeryToronto #AuthenticCroissant #TasteOfFrance #HandcraftedGoodness
• •Experience the artistry of French patisserie, thoughtfully prepared for everyone to enjoy. Nord Lyon is proud to offer a complete range of 100% Halal-certified delights, from our renowned croissants to our decadent cakes. *Authentic French flavours, inclusive for our diverse Toronto community.*