Brand Tone

Friendly and Approachable, Inspiring and Evocative, Passionate and Authentic, Detail-Oriented and Quality-Conscious

Brand Values

• •Love for the Coast/Sea
• •Scandinavian Design Principles
• •Quality and Craftsmanship
• •Sustainability and Environmental Responsibility
• •Customer Connection and Service
• •Creating Memories and Joy

Best Practices

• •Embrace Storytelling: Weave in the brand's origin (Borkum island), connection to the sea, and passion for Scandinavian design into product descriptions, social media posts, and "About Us" sections. Use phrases that evoke sensory experiences (e.g., "feel the sea breeze," "calming sound of waves").
• •Use Warm and Evocative Language: Employ words like "serenity," "timeless," "handcrafted," "beloved," "inspired," "coastal," "calm," and "hygge." Maintain a friendly, slightly informal yet respectful tone, especially on social media (mirroring their German communication style with appropriate English equivalents).
• •Highlight Quality and Sustainability: Clearly communicate the use of high-quality materials and your commitment to sustainable practices (like the Pro Ocean partnership). This reinforces brand values and appeals to conscious consumers.
• •Maintain Visual and Textual Consistency: Ensure that the copy on all platforms (website, social media, emails) aligns with the clean, minimalist, and nature-inspired visuals. The tone should complement the imagery.
• •Focus on the Customer's Feeling: Frame product benefits around the emotions and experiences they offer – e.g., creating a peaceful home, cherishing a memory, feeling connected to nature, or the joy of owning a unique, well-crafted item.

Social Perception

Positive, Trusted, Associated with Quality and Unique Design, Eco-Conscious (for those aware of their initiatives), Personal and Relatable

Copy Examples

• •Headline: Bring the Calm of the Coast to Your Home. Body: Discover our collection of handcrafted Scandinavian treasures, designed to infuse your space with serenity and timeless style. Each piece tells a story of sea, sand, and soul. #NordicLiving #CoastalCharm
• •Headline: More Than Jewelry, It's a Memory. Body: Our maritime-inspired pieces are crafted with love, capturing the essence of breezy beach days and the endless horizon. Wear a reminder of your favorite coastal moments. ✨ #SeaInspired #TimelessKeepsakes
• •Headline: Small Details, Big Impact. Sustainably Sourced. Body: At Nordlust, we believe in beauty that's kind to the earth. Explore our curated selection of home decor and accessories, made with high-quality, sustainable materials and a passion for design. Every order helps clean our oceans. 🌊 #SustainableStyle #ConsciousLiving
• •Headline: Unbox a Little Piece of the North. Body: From our island home to yours, experience the Nordlust difference. Lovingly packaged and swiftly delivered, your new favorite Scandinavian designs are just a click away. What will you discover today? #NordlustDE #ScandinavianHome
• •Headline: Find Your Hygge. Create Your Haven. Body: Embrace the art of cozy living with our thoughtfully selected home accessories. Soft textiles, warm lighting, and unique details to make your space truly yours. Feel the Nordic calm. #HyggeHome #InteriorInspo