Brand Tone

Empathetic, Supportive, Friendly, and Accessible

Brand Values

• •Peacefulness
• •Minimalism
• •Well-being
• •Social Responsibility
• •Eco-friendliness
• •Empowerment (for women)
• •Community
• •Accessibility

Best Practices

• •Use empathetic and supportive language to connect with customers.
• •Highlight the peaceful and calming aspects of the products.
• •Emphasize the eco-friendly and socially responsible nature of the brand.
• •Address customer concerns promptly and transparently to improve trust.
• •Showcase the minimalist and Scandinavian-inspired design elements.

Social Perception

A brand with appealing, eco-friendly products, good customer service, and fast shipping. The brand needs to improve shipping times, and return processing times to improve overall customer experience.

Copy Examples

• •Create your peaceful sanctuary with our Nordic-inspired wall art. Designed to bring tranquility to your home.
• •We're proud to be a socially responsible brand, donating 1% of our sales to protect the planet. Shop eco-friendly with us!
• •Need help creating a calming space? Our minimalist decor is here to help you unwind and find your inner peace.
• •We are committed to empowering women by helping them create peaceful environments where they can thrive.
• •Your satisfaction is our priority. If you have any concerns, please reach out – we're here to help!