Brand Tone

aspirational, sophisticated, and minimalist

Brand Values

• •Simplicity
• •Curated Design
• •Atmospheric Harmony
• •Inspiration
• •Community Engagement

Best Practices

• •Speak to the Feeling: Focus on the emotion and lifestyle the products enable DSc calm, clarity, peace, intentionality DSc rather than just their physical features.
• •Embrace Negative Space: Just like in minimalist design, use brevity and white space in your copy. Keep sentences short, clear, and impactful. Avoid dense paragraphs and unnecessary words.
• •Use an Elevated Vocabulary: Employ sophisticated and evocative words like "curated," "intentional," "harmony," "sculptural," and "serene" to reinforce the brand's premium positioning.
• •Let Visuals Lead: Your copy should always complement the imagery. Use it to add a layer of meaning or a thoughtful detail that the picture implies, rather than simply describing what is already visible.
• •Align Questions with Values: When engaging the audience, ask questions that prompt reflection and reinforce brand values. For instance, instead of "What do you think?", ask, "How do you create moments of calm in your day?"

Social Perception

Perceived as a premium and authoritative source for minimalist and Scandinavian decor, a tasteful curator of unique items that are not easily found in mainstream stores.

Copy Examples

• •The shape of silence. Our new Echo Vase is designed to be a quiet statement, a piece of art that brings a sense of calm to any corner. Curated for the intentional home.
• •Design for a Slower Life. Explore our collection of minimalist pieces and transform your space into a sanctuary.
• •True comfort isn't found in clutter, but in clarity. Discover our latest arrivals DSc thoughtfully designed to bring harmony and beauty to your everyday rituals.
• •Your home should be a story of who you are. NORDIK SPACE offers curated decor for the modern minimalist. Discover pieces that speak to you.
• •Function in its purest form. The Point Hook is crafted from a single piece of solid oak, designed to be as beautiful as it is useful. An ode to simplicity, it provides a resting place for your daily essentials.