Brand Tone

Authentic, Passionate, and Rustic

Brand Values

• •Sustainability
• •Craftsmanship
• •Heritage & Storytelling
• •Family & Passion
• •Simplicity & Nature

Best Practices

• •Lead with the Story: Always start with the human or historical element. Whether describing a product or the brand, the story is the most valuable asset. Frame features as part of a larger narrative (e.g., "The sturdy legs are built to last, just like the barn this wood came from").
• •Use Sensory and Emotive Language: Use words that evoke a sense of touch, history, and emotion. Words like "Warmth," "Character," "Legacy," "Honest," and "Hand-sanded" connect the customer to the physical and emotional reality of the product.
• •Emphasize "Handmade" and "Reclaimed": These two concepts are the primary value propositions and must be present in most communications. They justify the price point and differentiate the brand from mass-produced competitors.
• •Maintain a Humble, Passionate Voice: The brand's voice should never sound arrogant or corporate. It should always feel like it's coming from the artisans themselves full of passion, respect for the materials, and pride in their work.
• •Celebrate Imperfection: Actively highlight that knots, color variations, and old marks are not defects but features that make each piece unique. This reinforces the values of authenticity and heritage and manages customer expectations positively.

Social Perception

Nordic Timberlove is perceived as a high-quality, niche artisan brand. Customers seek unique, meaningful products and find the brand trustworthy and authentic due to its personal backstory. The limited online presence makes it feel exclusive, timeless, and genuine rather than trendy or mainstream.

Copy Examples

• •More Than Furniture. A Piece of Swedish History in Your Home. Handmade from Reclaimed Timber.
• •Gather around a story. This table is crafted from 100-year-old floorboards salvaged from a family barn in Värmland. Every knot, grain, and subtle imperfection tells the tale of its past life, now ready to be a part of yours. Built by hand, with passion, to last for generations to come.
• •This isn't just wood. It's a witness to history. Before becoming our new coffee table, this timber supported a family's home for over a century. We don't just reclaim wood; we honor its journey. #NordicTimberlove #Handmade #ReclaimedWood #SustainableLiving #SwedishDesign
• •New stories from the workshop...
• •It started in a small garage, with a pile of forgotten wood and a burning passion for creation. Nordic Timberlove was born not as a business plan, but from a simple love for timber and the stories it holds. Today, our family continues to pour that same passion into every piece we build by hand.