Brand Tone

Inspiring & Motivating, Holistic & Mindful, Premium & Sophisticated, Community-Oriented & Welcoming, Purposeful & Intentional

Brand Values

• •Holistic Wellness
• •Balance
• •Simplicity
• •Connection
• •Resilience
• •Sustainability (in fitness)
• •Innovation
• •Community
• •Purposeful Movement
• •Quality over Quantity

Best Practices

• •Embrace Nordic Simplicity: Use clear, concise language. Avoid overly technical jargon or hype. Focus on the core benefits and the feeling Nordic Strong evokes – strength, balance, and well-being.
• •Speak with Purpose & Intention: Every word should reflect the brand's commitment to mindful movement and holistic health. Highlight the "why" behind the workout, not just the "what."
• •Inspire, Don't Intimidate: While the workout is challenging, the tone should be encouraging and inclusive. Focus on personal growth, resilience, and the journey to a stronger self.
• •Weave in the "Hygge" & Community: Convey the warmth, welcoming atmosphere, and the sense of belonging that Nordic Strong aims to cultivate. Use words that evoke comfort, connection, and support.
• •Stay True to the Holistic Vision: Consistently link the physical aspects of the workout with mental and emotional benefits like clarity, resilience, and reconnection. Reinforce the idea that Nordic Strong is more than just a gym.

Social Perception

Customers generally perceive Nordic Strong very positively, particularly the studio experience. They see it as a challenging, effective, and unique full-body workout. The media portrays Nordic Strong as an innovative and differentiated fitness concept, bringing a fresh, Nordic-inspired approach to a saturated market.

Copy Examples

• •Headline: Find Your Balance. Unleash Your Strength. Body: More than a workout, Nordic Strong is a feeling. Rooted in Nordic simplicity and a deep respect for the body’s potential, our patented Nordic Trainer and signature classes offer a holistic path to a stronger, more resilient you. Embrace purposeful movement. Discover your inner power. Join our community.
• •Headline: Sculpt a Stronger You, Inside and Out. Body: Experience the Nordic difference. Our low-impact, full-body workouts on the revolutionary Nordic Trainer are designed for sustainable results and mindful connection. Feel energized, centered, and part of something bigger. This is fitness with intention. This is Nordic Strong.
• •Headline: The Nordic Trainer: Engineered for Your Evolution. Body: Mimicking the grace and power of cross-country skiing, the Nordic Trainer delivers an unparalleled, low-impact workout that builds strength, cardio, and resilience. Step into our world, inspired by Nordic calm and community spirit, and transform your definition of strong.
• •Headline: Beyond the Reps: Discover a Community. Discover Yourself. Body: At Nordic Strong, we believe in the power of connection – to your body, to your breath, and to those around you. Our studios are sanctuaries of strength and mindfulness, where every movement is intentional and every member is valued. Come feel the warmth of the Nordic spirit.
• •Headline: Copenhagen’s Wellness Secret, Now in New York. Body: Experience the acclaimed Nordic Strong workout. A unique blend of high-intensity, low-impact training inspired by the serene power of Nordic living. Reconnect with your body, build lasting strength, and find your flow.