Brand Tone

Natural and Authentic, Warm and Cozy, Quality-Conscious and Trustworthy, Simple and Direct, Friendly and Approachable

Brand Values

• •Quality
• •Natural & Sustainable
• •Authenticity
• •Customer Satisfaction
• •Fair Pricing
• •Comfort and Coziness (Hygge)
• •Heritage/Roots

Best Practices

• •Prioritize Natural Language: Use clear, simple, and honest language. Avoid overly salesy or exaggerated claims. Focus on the inherent qualities of the product. Think "this is a nice product, you might enjoy it" over "this amazing product will change your life!".
• •Emphasize "Warmth" and "Coziness": Consistently use words like "warm," "cozy," "soft," "comfort," and "inviting" to evoke the sensory experience of the products and align with the "hygge" concept.
• •Highlight Quality and Authenticity: Regularly mention "genuine," "natural," "unique," "high-quality," and details about sourcing or certifications (like "by-product," "TÜV SÜD certified") to build trust and underscore value.
• •Maintain a Friendly and Approachable Voice: Even when being professional, ensure the tone is welcoming. Reflect the family-run aspect in communications where appropriate. Address customers with a respectful yet warm demeanor.
• •Visual-Verbal Consistency: Ensure the copy complements the imagery used on the website and social media. If visuals are natural and serene, the copy should mirror this tranquility and authenticity.

Social Perception

Positive, Trustworthy, Aesthetic Appeal, Ethical Considerations

Copy Examples

• •Homepage Banner: Embrace Nordic Comfort. Discover our collection of 100% natural sheepskins – uniquely beautiful, incredibly soft, and sustainably sourced.
• •Product Description (e.g., for a Merino Sheepskin Rug): Indulge in the pure luxury of our Merino Sheepskin Rug. Ethically sourced and exceptionally soft, each rug is a unique piece of nature, bringing warmth and timeless style to your home. Perfect for draping over a chair or adding a cozy touch to your floor.
• •Social Media Post (Instagram - with an image of a sheepskin in a cozy living room): Create your sanctuary. ✨ Our genuine sheepskins are more than just decor; they're an invitation to slow down, get cozy, and enjoy the simple comforts of home. #NordicSheep #HyggeHome #NaturalLiving #SheepskinLove #CozyVibes
• •About Us Snippet: Rooted in Danish tradition, Nordic Sheep is a family passion. We hand-select the finest sheepskins from around the world, ensuring every piece offers unparalleled quality and natural comfort, because we believe your home deserves the best.
• •Email Newsletter Subject Line: Warmth Awaits: Discover New Arrivals in Natural Sheepskin