Brand Tone

Warm and Inviting, Natural and Authentic, Quality-Focused, Customer-Centric and Friendly

Brand Values

• •Natural Quality
• •Comfort and Well-being ('Hygge')
• •Sustainability and Ethical Sourcing
• •Value for Money
• •Nordic/Danish Design Ethos

Best Practices

• •Use words like 'soft,' 'warm,' 'inviting,' 'comfort,' and 'hygge'.
• •Emphasize Natural and Authentic Qualities: Always highlight that the products are made from 'genuine sheepskin,' are 'natural,' 'sustainable,' and that each piece is 'unique.' This reinforces the brand's connection to nature and quality.
• •Even when providing information or instructions (like care guides), keep the tone approachable and helpful.
• •Balance the value proposition.
• •If images depict cozy, stylish interiors, the copy should reinforce those feelings and associations with Nordic design and comfort.

Social Perception

High Product Quality and Softness, Good Value, Positive Customer Service, Fast Delivery, Aesthetic Appeal, Pets also seem to approve of the products.

Copy Examples

• •Feel the difference.
• •Sustainable, unique, and oh-so-inviting.
• •Great value, exceptional quality.
• •Our sheepskins are not just decor; they're a commitment to comfort and sustainable living.
• •Experience hygge with our genuine sheepskin rugs.