Tono de Marca

The brand employs a dual-tone strategy: reassuring, professional, and health-conscious on its website; relatable, humorous, and trendy on social media (especially TikTok). Across all platforms, the underlying tone is customer-centric and confident, backed by a strong satisfaction guarantee.

Valores de Marca

• •Well-being and Health
• •Trust and Transparency
• •Simplicity and Accessibility
• •Modern Functionality

Mejores Prácticas

• •Lead with the Feeling, Not the Feature: Always start by addressing the customer's pain point or desired outcome (e.g., "better sleep," "no more eye strain") before talking about the product's technical specifications.
• •Amplify Trust at Every Touchpoint: Consistently mention the "60-day risk-free trial" and "free returns" in ad copy, product descriptions, and check-out pages to reinforce customer confidence.
• •Adapt the Tone to the Platform: Maintain the core values of well-being and trust, but tailor the tone to fit the channel. Be professional and reassuring on the website and in emails; be fun and relatable on TikTok and Instagram.
• •Use Customer Testimonials as a Pillar: Integrate direct quotes and positive feedback from customers into social media posts, ads, and website content to provide social proof and build credibility.
• •Embrace the "Nordic" Identity: Use clean, simple language. The copy should feel as uncluttered and functional as the Scandinavian design ethos the name implies. Avoid hype, jargon, and overly complex sentences. Keep it calm, confident, and clear.

Percepción Social

The perception among actual customers is very positive, with reviews praising the products for delivering on promises of reduced eye fatigue and improved sleep. The brand is seen as providing stylish, high-quality glasses. Significant TikTok views indicate growing brand awareness and a perception of being relevant and in touch with online culture among its target audience. Broader public perception outside of its direct customer base and TikTok audience is limited.

Ejemplos de Copy

• •Tired of tired eyes? Long days in front of a screen can drain your energy and ruin your sleep. Reclaim your focus and enjoy deeper rest with NordicRest. Our stylish blue light glasses are designed for the modern professional. Feel the difference, risk-free for 60 days.
• •POV: It's 1 AM and you tell yourself 'just one more episode.' We've been there. Our glasses won't fix your self-control, but they will help you sleep better afterward. 😉 #bluelight #bingewatching #sleep
• •Your Well-being, Guaranteed. Try NordicRest blue light glasses for 60 days. If you don't experience fewer headaches and better sleep, we'll refund you. No questions asked. Free shipping & returns included.
• •Is your work-from-home setup causing eye strain? Constant video calls and endless spreadsheets can take a toll. Give your eyes the break they deserve without sacrificing productivity. NordicRest offers premium protection from screen fatigue, bringing comfort and peace back to your workday.
• •NordicRest Blue Light Glasses | Official Site | Feel the Difference | Free Shipping in Finland & 60-Day Trial. Order Now.