Brand Tone

Spiritual, Serene, and Authentic. Personal, heartfelt, gentle, inviting, slightly mystical, creating calm and mindfulness.

Brand Values

• •Artisanal Craftsmanship
• •Connection to Nature
• •Spirituality and Intuition
• •Personal Connection and Uniqueness
• •Simplicity and Beauty

Best Practices

• •Always Use "I" and Personal Stories
• •Incorporate Spiritual and Serene Language
• •Emphasize the Natural and Handcrafted Elements
• •Focus on the "Feeling," Not Just the "Item"
• •Maintain a Gentle and Inviting Tone

Social Perception

Perceived as an authentic, one-woman artisan brand with a direct connection to the creator. Products are seen as high-quality, beautiful, meaningful decor, often with spiritual qualities. Aligns with 'slow living,' bohemian, and eco-conscious movements, selling art imbued with positive energy.

Copy Examples

• •Let the calm of the Swedish forests into your home. Each knot in this piece is tied with intention, channelling a sense of peace and natural harmony. Handcrafted from pure cotton and locally sourced wood, this isn't just a wall hanging—it's a piece of tranquility, made for your sacred space.
• •There are times when the threads seem to guide my hands themselves. This new piece, 'Forest Whisper,' came from one of those magical moments. It holds the quiet energy of a morning walk under the pines. May it bring a sense of serene beauty to its new home. ✨ #NordicMacrame #EnergyArt #HandmadeWithSoul
• •More than just knots and rope, Nordic Macramé is a spiritual practice. I believe that every piece I create carries a unique energy, a quiet story waiting to unfold. My hope is that my work inspires you to find the simple beauty in the everyday and to live a more creative, intuitive life.
• •Your home is your sanctuary. Create a space that calms your mind and soothes your spirit. Our 'Energy Macramé' is handcrafted to bring positive vibrations and serene Nordic style to your favorite room. Discover art that feels like a meditation.
• •Looking for something truly yours? Let's create a piece of macramé art together that reflects your story and your energy. Whether it's a gift for a loved one or a special piece for your own home, we can design something full of life and completely unique.