Tono de Marca

Sophisticated, Educational, and Serene

Valores de Marca

• •Purity and Efficacy
• •Sustainability and Ethical Responsibility
• •Nordic Heritage
• •Holistic Wellness
• •Authenticity and Trust

Mejores Prácticas

• •Develop a 'Nordic Lexicon': Create and maintain a list of on-brand words (e.g., Pure, Potent, Serene, Arctic, Sustainable, Curated, Ritual, Traceable, Resilient) and words to avoid (e.g., Cheap, Fast, Magic, Anti-aging [use 'age-defying' or 'youthful' instead], Instant). This ensures all communication, from social media to product descriptions, shares a unified voice.
• •Weave the Origin Story: Consistently reference the Nordic/Arctic origin in all copy. Tell the story behind the ingredients—mentioning the 'geothermal silica' or 'Arctic Ocean' isn't just a feature, it's a key part of the brand's unique narrative and value proposition.
• •Educate, Don't Just Hard-Sell: Use blogs, emails, and social media captions to educate the audience about the science behind the ingredients and the benefits of a holistic, sustainable lifestyle. This reinforces the brand's authority and builds trust beyond the point of sale.
• •Marry Visuals with Text: Ensure all copy is paired with imagery that reflects the brand’s serene, minimalist, and natural aesthetic. The visual tone of clean landscapes, minimalist product shots, and natural light must match the sophisticated and pure tone of the text.
• •Standardize Customer Interaction: Train the customer service team to communicate using the same sophisticated, helpful, and serene brand tone. Every touchpoint, from an email inquiry about an order to a comment on Facebook, is an opportunity to reinforce the brand's premium and trustworthy identity.

Percepción Social

The brand is perceived as a high-end curator of effective, natural skincare, embodying premium, trustworthy positioning. Customers value the quality and 'spa-at-home' experience. The brand maintains an aspirational image through aesthetically pleasing collaborations and benefits from the positive narrative around Nordic beauty for its sustainability and holistic approach. There is minimal negative sentiment, with the brand specializing in Arctic-sourced ingredients to differentiate itself.

Ejemplos de Copy

• •Harness the resilience of the Arctic. Our Age Rewind Repair Serum, with natural antioxidants and Icelandic marine bioactives, is clinically formulated to deliver powerful hydration and visibly reduce fine lines. Pure, potent, and proven. Discover the secret to a Nordic glow.
• •Beauty that respects the planet. At Nordic Glow, every product carries our EcoNordic stamp—a promise of sustainable practices, traceable ingredients, and cruelty-free formulas. Shop our curated collection and invest in a more radiant you and a healthier world.
• •Inspired by Nordic simplicity. Perfected by science. Introducing the new Twinflower Cleansing Balm. Melt away impurities with pure botanicals hand-picked from the Arctic landscape. Your serene evening ritual awaits.
• •It’s more than skincare—it's a ritual. Embrace the Nordic art of self-care with our collection of healing balms and wellness treatments. Soothe your skin and soul with the pure, calming power of nature.
• •From the pure waters and wild landscapes of the Arctic, we bring you Nordic Glow. A curated selection of the finest in clean, effective, and sustainable skincare. Experience the transformative power of nature. Free UK Delivery on orders over £150.