Brand Tone

personal, transparent, and creatively inspiring. It is friendly and approachable, avoiding corporate jargon in favor of direct and honest communication, feeling like it comes from a single creator.

Brand Values

• •Transparency
• •Creativity
• •Community
• •Nordic Charm
• •Personal Touch

Best Practices

• •Always write from a personal perspective, as if the founder is speaking directly to the customer. Use "I" and "we" to maintain a human connection and avoid a detached corporate voice.
• •Weave the brand's origin story into the copy where relevant. Mentioning "our Norwegian forest," "the view from our window," or "hand-packed" reinforces the brand's unique identity and charm.
• •Instead of just describing a sticker sheet as "functional," describe the feeling it evokes—"Bring a sense of calm to your chaotic week" or "Add a splash of joy to your daily tasks."
• •Continue being transparent. If there's a small delay or a product is a limited run, communicate it clearly and personally. This builds trust and turns potential negatives into positives that highlight the small-business nature.
• •Use and repeat specific terms that are unique to the brand, such as "Tusse-Kits" or "Surprise:Box." This creates an insider language that makes loyal customers feel like part of a special club.

Social Perception

NORDICbyB is perceived as a niche, creator-driven brand specializing in high-quality, aesthetically pleasing stationery and lifestyle products. Customers likely see it as a source for unique items that support their hobbies, particularly in the planning and journaling community. The brand is viewed as trustworthy and authentic due to its transparent communication style. The target audience is likely composed of individuals who value creativity, organization, and the charm of a small, personal business.

Copy Examples

• •Sprinkle a little magic on your weekly spread! ✨ Our new 'Celestial Dreams' sticker kit is here to guide your plans through the stars. Hand-drawn moons, glimmering constellations, and dreamy watercolors are ready to make your journal truly yours. Where will your plans take you this week? #NORDICbyB #JournalingCommunity #PlannerAddict
• •Embrace the joy of surprise! Our XL Mystery Bag is a hand-picked collection of NORDICbyB favorites and exclusive goodies you won't find anywhere else. It’s like a birthday present to yourself, packed with creative inspiration. We can’t tell you what’s inside, but we promise you’ll love it. Ready for the reveal?
• •Tired of the same old boring planners? At NORDICbyB, we believe planning should be personal and beautiful. From our cozy journaling kits to functional planner icons, we provide the tools. You bring the creativity. Discover our little shop from the heart of Norway and make your plans a work of art.
• •A little note from our forest corner... 💌 Hello from Norway! This week, we've been busy packing your orders and designing the next collection, inspired by the foggy mornings over the lake. As a thank you for being part of our journey, here is a little sneak peek of what’s coming next...
• •NORDICbyB: Creative tools for organized souls. Beautifully crafted, from our corner of Norway to yours.