Brand Tone

Enthusiastic & Passionate, Helpful & Resourceful, Community-Focused & Engaging, Humorous (Subtle), Professional & Quality-Oriented

Brand Values

• •Creativity & Inspiration
• •Quality & Craftsmanship
• •Utility & Practicality
• •Community & Collaboration
• •Accessibility

Best Practices

• •Speak the Gamer's Language: Use terminology and references that resonate with the TTRPG community (e.g., "casting Fireball," "epic sagas," "dungeon crawls").
• •Highlight Benefits, Not Just Features: Focus on how the products solve GM problems (save prep time, inspire creativity, create memorable experiences) rather than just listing contents.
• •Maintain Enthusiasm and Passion: Use evocative and exciting language that reflects a genuine love for gaming. Words like "ultimate," "unforgettable," "thrilling," and "dynamic" fit well.
• •Emphasize Quality and Value: Subtly weave in mentions of the high-quality materials, detailed content, and the extensive replayability their products offer.
• •Foster Community and Interaction: Encourage engagement by asking questions, inviting feedback, and creating a sense of shared adventure in your communications.

Social Perception

Positive Overall, Respected Publisher, Resilient, Helpful Customer Service

Copy Examples

• •Unleash epic sagas! Our Oracle Story Generator sparks billions of unique adventures, so you'll never face a blank page again. Less prep, more play!
• •Craft worlds that breathe! With Spectacular Settlements, designing everything from bustling capitals to hidden hamlets becomes an inspiring journey, not a chore.
• •Tired of predictable encounters? Our Ultimate Bestiary series injects fresh, fearsome, and fey creatures into your 5E games, challenging even the most seasoned heroes.
• •Forge legendary tales together! The RPG Party Starter instantly weaves player bonds and ignites thrilling quests for unforgettable collaborative storytelling.
• •Quality you can feel, adventures you'll remember. Nord Games' meticulously crafted hardcover books and innovative card decks are built to enhance every game night.