Brand Tone

Professional and Knowledgeable, Reliable and Trustworthy, Community-Oriented and Approachable, Practical and No-Nonsense, Emerging Informal/Engaging

Brand Values

• •Partnership
• •Reliability
• •Expertise
• •Customer Focus
• •Quality
• •Community Support

Best Practices

• •Prioritize "Partnership" and "Reliability": Ensure most communications, whether sales-focused or informational, subtly or overtly reinforce that Fox Cities Truck is a dependable partner dedicated to the customer's operational success.
• •Balance Professionalism with Approachability: While expertise is key, the language should remain accessible. Avoid overly technical jargon in general communications unless targeting a highly specialized audience. Staff features and community posts help maintain approachability.
• •Be Direct and Value-Oriented: Clearly communicate the benefits of their products and services. Focus on how they solve customer problems (e.g., "reduce downtime," "increase efficiency," "expert repairs").
• •Adapt Tone Slightly by Platform, but Maintain Core Values: It's okay for TikTok to be more informal than a service bulletin on the website, but the underlying values of expertise, reliability, and customer focus should still be discernible. Ensure the "norderntruck" persona on TikTok still feels connected to the core Fox Cities Truck brand.
• •Show, Don't Just Tell: Instead of just saying "we're experts," showcase it through technician spotlights, detailed walk-arounds of complex builds, or testimonials that speak to their problem-solving capabilities. Use visuals to reinforce the message of quality and capability.

Social Perception

Positive for Service and Expertise, Seen as a Local, Established Business, Trusted for Commercial Needs, Online Engagement Varies, "Norderntruck" vs. "Fox Cities Truck"

Copy Examples

• •Headline (Website/Ad): Keep Your Fleet Moving. Fox Cities Truck: Your Partner in Uptime and Reliability.
• •Facebook Post (Service Promotion): Don't let a minor issue become major downtime! Our ASE Certified Technicians at Fox Cities Truck are here to get your rig back on the road, fast. Schedule your service today and experience the difference expertise makes. #FoxCitiesTruck #TruckService #Reliability
• •Instagram Caption (New Truck Arrival): Fresh on the lot! This [Year, Make, Model] is built to perform and ready to tackle your toughest jobs. Swing by Fox Cities Truck or DM us for a closer look. Your next workhorse awaits. #FCFleet #NewTruck #Isuzu #[Hino/Fuso] #CommercialTrucks
• •TikTok Video Idea Description: Quick Tip Tuesday! 🚛 Our lead tech shares one simple check to keep your [Truck Part] in top shape. Stay ahead of maintenance with Fox Cities Truck! #Norderntruck #TruckTips #MaintenanceMonday #WorkSmart
• •YouTube Video Title & Intro Snippet: Title: Why Businesses Choose Fox Cities Truck: A Commitment to YOUR Success. Intro: Hi folks, [Name] from Fox Cities Truck here. We know that when your trucks aren't running, your business isn't. That's why we're more than just a dealership; we're your dedicated partners, committed to providing the best commercial trucks, parts, and service to keep you moving forward. Let's talk about how we can help you succeed.