Brand Tone

approachable, community-focused, and enthusiastic, pride, responsibility and mindfulness

Brand Values

• •Togetherness/Community
• •Sustainability/Environmental Responsibility
• •Quality
• •Uniqueness/Artistry
• •Customer Focus
• •Local Pride

Best Practices

• •Embrace "Together We Win": Let this motto shine through in all communications. Use inclusive language ("we," "us," "our community") and foster a sense of belonging.
• •Highlight Family & Local Roots: Regularly share the story of being a family-run business from Morecambe. This adds authenticity and relatability.
• •Showcase Sustainability Transparently: Clearly communicate the benefits of made-to-order and UK sourcing. Educate customers on how their purchase makes a difference.
• •Be Enthusiastic and Approachable: Use a friendly, positive, and down-to-earth voice, especially on social media. Respond to comments and messages in a warm and engaging manner.
• •Let Designs (and their Stories) Speak: Emphasize the uniqueness and artistry of the clothing. Share the inspiration behind designs when possible to connect on a deeper level.

Social Perception

Customers and the public generally perceive Nord Buck positively. They are seen as a brand offering high-quality, comfortable, and uniquely designed clothing. The family-run aspect and commitment to sustainability likely contribute to a trustworthy and ethical image. Their active local presence with the new store opening in Morecambe generates local excitement and reinforces their community focus. Social media engagement shows an effort to connect with their audience through giveaways and updates on new designs and store progress.

Copy Examples

• •Headline: Wear Your Story. Be Part of Ours. Body: At Nord Buck, we're more than just a clothing brand; we're a family, a community. Our unique, made-to-order designs are crafted with passion in Morecambe, because we believe in quality, sustainability, and the power of togetherness. Join the Nord Buck family. #NordBuck #TogetherWeWin #SustainableFashion
• •Headline: Stand Out. Stand Tall. The Nord Buck Stag. Body: Our iconic stag isn't just a logo; it's a symbol of the boldness and unique artistry we pour into every garment. Designed in-house and made to order, just for you. Discover designs that tell your story. Shop online or visit our new store in Morecambe! #NordBuckBrand #UniqueDesigns #StagPower #MorecambeMade
• •Headline: Fashion That Feels Good, Inside & Out. Body: Experience the comfort and quality of Nord Buck. Ethically sourced in the UK and made to order to care for our planet. Look great, feel great, and be part of a movement towards mindful fashion. #NordBuckStyle #EthicalClothing #MadeToOrder #ConsciousConsumer
• •Headline: From Our Family to Yours: Clothing Crafted with Care. Body: As a family-run brand, we put a little bit of ourselves into every design. From bold graphics for adults to fun prints for kids, find something for everyone at Nord Buck. Quality apparel designed for life's adventures. #FamilyBrand #NordBuckKids #UKMade #CommunityLove
• •Headline: Morecambe's New Home for Style & Togetherness! Body: The wait is over! Our Nord Buck store is NOW OPEN in the Plaza Shopping Arcade, Morecambe! Come say hello, discover our latest collections, and feel the quality for yourself. Supporting local, celebrating unique design. Together We Win! #NordBuckMorecambe #NewStore #ShopLocal #UKStreetwear