Tono de Marca

Sentimental, heartfelt, personal, caring, warm, and earnest, designed to evoke feelings of love, appreciation, and connection.

Valores de Marca

• •Emotional Connection
• •Family and Relationships
• •Thoughtfulness
• •Specificity

Mejores Prácticas

• •Lead with Emotion: All copy, from ad headlines to product descriptions, should start by tapping into a core emotion (love, pride, gratitude, nostalgia). The product features are secondary to the feeling the gift will create.
• •Use "You" and "Your": Address the customer directly. Frame the narrative around their relationship and their feelings (e.g., "Show your wife how much you cherish her," not "Our necklaces are perfect for wives").
• •Tell a Story: Every piece of copy should hint at a story. Instead of saying "High-quality necklace," say "A symbol of your unbreakable bond that she can cherish for a lifetime."
• •Maintain a Warm and Sincere Voice: Avoid corporate jargon, overly complex vocabulary, or slang. The language should feel like it's coming from a thoughtful, caring friend who is helping you find the perfect words.
• •Focus on the "Why": The most important part of the copy is not what the product is, but why the customer should give it. The "why" is always the emotional message and the strengthening of a relationship. All content should reinforce this purpose.

Percepción Social

Practically non-existent or a blank slate due to the complete lack of social media presence and third-party reviews. Perception is limited to individual website experiences, resulting in low visibility and an unestablished public reputation.

Ejemplos de Copy

• •Words are not always easy. Let a gift speak for you. Find the perfect message for your daughter and give her a memory she can always carry with her. #NorasGaver #FathersLove #GiftForDaughter
• •For the Mom Who Gave You Everything. More than a necklace, it's a thank you she can wear close to her heart. Explore our collection for mothers.
• •Don't Just Say You Love Her, Show Her.
• •You've watched her grow, you've always been her rock. This beautiful Love Knot necklace is a symbol of the unbreakable bond you share, with a heartfelt message from a father to his little girl, who is now making her own way in the world.
• •This Christmas, give the gift of feeling understood. Find the words you're looking for at Noras Gaver.