Tono de Marca

personal, warm, and community-focused

Valores de Marca

• •Sustainability and Eco-Consciousness
• •Family-Centered
• •Support for Small & Local Businesses
• •Authenticity and Transparency
• •Quality and Craftsmanship

Mejores Prácticas

• •Always Tell the Story: Every piece of copy, from a product description to a social media post, is an opportunity to reinforce the brand's origin. Weave in details about Ashlee, Norah, and the "why" behind the business to build an emotional connection.
• •Use "We" and "Our" to Foster Community: Write as if you are speaking on behalf of a small, dedicated team (even if it's primarily the founder). Use inclusive language like "our community," "we believe," and "from our family to yours" to make customers feel like they are part of the brand's journey.
• •Highlight the "Handmade" and "Local" Aspect: Customers are choosing Norah's Treasures over larger competitors for its values. Explicitly mention that products are "handcrafted in our Belmont studio," "designed in Melbourne," or "sourced from a fellow Aussie small business" to reinforce the value proposition.
• •Maintain a Warm and Approachable Voice: Keep the tone consistently friendly and personal. Use contractions (e.g., "we're," "it's"), sign off with a personal touch (Ashlee xx), and speak directly to the customer using "you" and "your." This makes the brand feel like a trusted friend offering advice.
• •Balance the Personal with the Professional: While the tone is personal, the copy must remain clear, concise, and professional. Ensure product details, return policies, and calls-to-action are easy to understand. This builds trust and assures customers they are dealing with a reliable business.

Percepción Social

The public perceives Norah's Treasures as a genuine, trustworthy, and high-quality small Australian business. Customers value the eco-friendly mission and the personal touch. The brand is seen as a supportive member of the small business community. The lack of negative feedback and the positive engagement on social media suggest a loyal and satisfied customer base that aligns with the brand's values.

Ejemplos de Copy

• •✨ Meet our new 'Sunrise' collection of organic cotton swaddles! Lovingly designed in Melbourne and sourced from a fellow mum-run business, each swaddle is as soft and unique as your little one. Because we believe the best treasures are the ones that are gentle on baby and the planet. Tap to shop and support two small Aussie businesses with one click! #NorahsTreasures #HandmadeWithLove #EcoBaby
• •Overwhelmed by disposables? 💚 Make the switch to our 'one size fits most' cloth nappies and see how simple sustainability can be. From newborn to toddler, one bundle is all you need. Inspired by my own journey with my daughter, Norah, we’re here to support you every step of the way. Join our community of eco-mums today and save 15% on your first order! #SupportSmallAustralia #ClothNappies #NewMum
• •Welcome your little treasure to the world with a treasure that lasts a lifetime. Our personalised wooden birth announcements are handcrafted right here in our Belmont studio from sustainably sourced timber. More than just a sign, it’s a keepsake of that magical moment, made with love, from our family to yours. Just add your little one's details, and we'll handle the rest.
• •Subject: A little note from my heart (and studio!) Hi lovely, Ashlee here. This week, as I was packing orders with Norah "helping" beside me, I was reminded of why I started this journey: to create beautiful things that matter for families like yours. Every time you choose a treasure from our store, you’re not just buying a product; you’re supporting a dream and helping us support other small Aussie makers. Thank you for being here. It means the world. Ashlee xx
• •Gifts that Grow with Them. From our family-run studio in Victoria, we bring you handcrafted, eco-friendly treasures for mums and bubs. Shop with purpose, support local.