Brand Tone

Empowering, activist, and artisanal, reflecting confidence, unapologetic purpose, and advocacy.

Brand Values

• •Social Justice
• •Empowerment
• •Creativity & Artistry
• •Leadership & Vision
• •Community

Best Practices

• •Always connect the product back to the "why," echoing the core mission of "Fashion for Social Change."
• •Employ strong verbs and confident statements like "statement," "power," "resilience," and "advocate."
• •Go beyond showing the final product by sharing the inspiration, craftsmanship, and social issue behind each collection.
• •Match the bold stance of the brand name with unapologetic confidence in the copy, not shying away from social issues.
• •Ensure the copy reflects both the high-fashion, artistic quality and the powerful activist message, presenting them as intrinsically linked.

Social Perception

Perceived as a high-fashion brand with a strong, memorable, and meaningful purpose, validated by its presence in high-profile fashion weeks. It appeals to socially conscious individuals who appreciate wearable art and brands that stand for significant social change, seeing the brand as designers and artists creating powerful, show-stopping pieces.

Copy Examples

• •This isn't just a garment. It's a statement. Our latest design from the 'I AM WOMAN' collection, meticulously crafted to wear your power. Every stitch is a part of the story. #FashionForSocialChange #NoPunchingBag #WearYourStory
• •Tired of fast fashion that says nothing? Dress for the world you want to see. No Punching Bag is a high-fashion brand for social change. Our collections tackle the issues that matter. Join the movement. Wear the change.
• •No Punching Bag was founded on a simple, powerful idea: you are not a target for the world's injustices. Founded in 2015, we are designers for social change, creating runway collections that speak out on everything from mental health to women's rights. This is more than fashion. This is a declaration.
• •The world needs more advocates 🌎🪡 Trust the process. Hours of design, sewing, and passion go into every piece that tells a story. #NoPunchingBag #FashionDesign #AdvocacyInFashion
• •Wear Your Resilience. Our New Collection is Here. We believe clothing should be as strong and unapologetic as the person wearing it. Explore our new, made-to-order pieces designed to empower and inspire.