Tono de Marca

Humorous, rebellious, empowering, witty, sarcastic, casual, direct, and relatable.

Valores de Marca

• •Destigmatization
• •Humor as a Tool
• •Empowerment
• •Community
• •Rebellion

Mejores Prácticas

• •Always look for the funny, ironic, or witty angle; the first instinct should be to make the audience smirk or laugh in recognition.
• •Write as if you are part of the club, using inclusive language that speaks directly to the customer's experience.
• •Frame messages around defiance, using active, powerful verbs like 'flipping the script,' 'challenging,' 'owning,' and 'reclaiming,' while avoiding passive or clinical language.
• •Don’t shy away from using direct terms like 'hot flash,' 'mood swings,' or 'menopause'; the brand's strength is its directness, so avoid euphemisms.
• •Keep the messaging simple and relatable, like a conversation with a witty, supportive friend, avoiding jargon, complex sentences, or an overly corporate tone.

Percepción Social

A niche, personality-driven brand appealing to midlife women tired of traditional menopause narratives. Perceived as a source of comic relief and validation, a bold, modern, and supportive lifestyle and solidarity brand offering belonging through shared humor, not a medical resource.

Ejemplos de Copy

• •Personal summer? We made it fashion. Who knew hot flashes could be a style statement? Stay cozy (and ironic) through every hormonal heatwave. Our "Menopause Is Hot" pullover is your new uniform for flipping the script. #NoPauseForMenopause #HotFlashFashion #MenopauseHumor
• •Your Midlife Crisis, Now with Merch. Tired of whispering about menopause? We’re shouting about it. From mood swings to hot flashes, we’ve got a tee or a mug for that. Face the change with humor, style, and a healthy dose of rebellion. Shop the collection and join the rebellion. #MenopauseRebellion #MidlifeUnfiltered
• •Subject: Officially in our "flipping the script" era. Welcome to the club nobody asked to join, but we're making it cool anyway. At #NoPauseForMenopause, we believe this chapter deserves more than just quiet suffering. It deserves laughter, community, and some seriously comfy swag. Ready to wear your menopause with pride (and a bit of sarcasm)?
• •"Surviving the Mood Swings" Tumbler. One minute you're laughing, the next you're crying into your coffee. Sound familiar? This tumbler gets it. It’s here to hold your beverage of choice as you navigate the emotional rollercoaster of perimenopause. Sturdy, stylish, and 100% done with hormonal nonsense.
• •Menopause is a trip. Let's make it a fun one. Shop our collection of tees, mugs, and more for women who refuse to press pause. Style, humor, and rebellion included.