Brand Tone

Empowering & Confident, Trendy & Stylish, Friendly & Approachable, Solution-Oriented & Convenient, Positive & Enthusiastic

Brand Values

• •Quality
• •Style & Self-Expression
• •Convenience & Ease of Use
• •Empowerment
• •Ethical Practices
• •Nail Health

Best Practices

• •Stay Empowering and Positive: Always frame messaging around making the customer feel confident, stylish, and capable. Use uplifting language and focus on the positive transformations NOOVES products offer.
• •Emphasize "Effortless Chic": Consistently highlight the blend of high style with ultimate convenience. The message should be that looking fabulous doesn't have to be difficult or time-consuming.
• •Be Visually Driven and Trendy: Ensure copy complements the vibrant, stylish imagery NOOVES is known for, especially on platforms like Instagram and TikTok. Reference current trends where appropriate but always tie back to timeless style and personal expression.
• •Maintain an Approachable, Engaging Voice: Use a friendly, conversational tone. Ask questions in social media captions, encourage interaction, and make customers feel part of the NOOVES community. Avoid overly technical jargon.
• •Reinforce Core Values Consistently: Subtly weave in mentions of quality, ethical production (vegan, cruelty-free), and nail health benefits in product descriptions, social posts, and blog content to build trust and appeal to value-conscious consumers.

Social Perception

Positive Customer Experience, Value for Money, Problem Solver, Stylish & Trendy, Trustworthy

Copy Examples

• •Headline: Bye, Salon Wait Times. Hello, Flawless Nails in Minutes! ✨ Body: Get that fresh-from-the-salon look without stepping out your door. NOOVES premium gel nail sheets give you stunning, durable manicures effortlessly. Ready for your nail glow-up? Shop now! #NoovesNails #PressOnPerfection #HomeMani
• •Headline: Your Style. Your Rules. Your Nails. 💅 Body: Don't just follow trends, set them! With hundreds of unique designs, NOOVES empowers you to express every facet of your personality. Vegan, cruelty-free, and oh-so-chic. What vibe are you today? Discover your next look! #StyleUnleashed #Nooves #ExpressYourself
• •Headline: Obsessed with Perfect Nails? So Are We. Body: That's why we created NOOVES – for the love of stunning, long-lasting, and easy-to-apply gel nails. Join thousands of happy hands (and feet!) rocking their NOOVES style. Quality you can see, convenience you'll love. #NailGoals #NoovesBeauty #EffortlessElegance
• •Headline: Short on Time, Never on Style. ⏰ Body: Life’s busy, but your nails don’t have to show it. NOOVES gel nail sheets apply in minutes and last for weeks, keeping you effortlessly chic through it all. Spend less time at the salon, more time shining. #QuickMani #NoovesOnTheGo #StylishSolutions
• •Headline: Healthy Nails CAN Be Gorgeous Nails. 🌿💖 Body: Say goodbye to harsh chemicals and damaged nails! NOOVES gel nail sheets are Hema-free, vegan, and cruelty-free, offering a protective layer for your natural nails. Beauty that feels as good as it looks. #EthicalBeauty #HealthyNails #NoovesCare