Brand Tone

Upbeat, informative, approachable, modern, and health-conscious.

Brand Values

• •Cognitive Enhancement & Performance
• •Natural Ingredients & Health
• •Transparency & Education
• •Innovation
• •Customer Well-being

Best Practices

• •Maintain a consistent tone across all platforms, reflecting the brand's approachable and informative nature.
• •Emphasize the natural ingredients and health benefits of the products.
• •Provide clear and concise information about the science behind nootropics, avoiding technical jargon where possible.
• •Engage with customers in a friendly and helpful manner, responding to comments and questions promptly.
• •Avoid making exaggerated claims or promises, focusing on realistic and achievable benefits.

Social Perception

A modern, innovative, and trustworthy brand that provides effective and healthy cognitive enhancement solutions.

Copy Examples

• •"Unlock your potential with our natural nootropic blend. Zero sugar, all focus."
• •"Curious about nootropics? We break down the science in easy-to-understand videos. Check it out!"
• •"Fuel your mind and body with our delicious caffeinated gummies. The perfect pick-me-up for a productive day."
• •"We're committed to transparency. Learn about every ingredient in our products and why we chose it."
• •"Join the Nootropical community! Share your experiences and connect with others who are optimizing their mental performance."