Brand Tone

Conscious & Responsible, Empowering & Inclusive, Luxurious yet Affordable, Friendly & Approachable, Transparent

Brand Values

• •Sustainability
• •Ethical Production
• •Quality & Versatility
• •Customer Confidence
• •Transparency
• •Affordability

Best Practices

• •Anchor in Your Values: Always circle back to core values like sustainability, ethical production, and empowerment. Ensure every piece of copy, whether a product description or social media post, reflects these principles.
• •Speak Your Audience's Language (while staying true to your brand): Understand who you're talking to. Use language that resonates with environmentally conscious and style-savvy consumers. Be positive, uplifting, and informative without being overly technical or preachy.
• •Be Consistent Across Platforms: While the format might change (e.g., an Instagram caption vs. a website "About Us" page), the core tone and messaging should remain consistent. A customer should recognize the Nooshas "voice" wherever they encounter the brand.
• •Highlight Benefits, Not Just Features: Instead of just saying "made from recycled materials," explain the benefit: "Our swimwear is crafted from recycled materials, reducing ocean waste and helping you make a positive impact." This connects the product feature to the brand's (and customer's) values.
• •Maintain Authenticity and Transparency: If you claim transparency, ensure your copy reflects that. Be honest about your processes and journey. Avoid greenwashing. Authentic communication builds trust and resonates with conscious consumers.

Social Perception

A modern, ethical, and stylish swimwear brand for the conscious consumer.

Copy Examples

• •Headline: Dive into Confidence. Sustainably. Body: Feel amazing in and out of the water with Nooshas. Our luxurious swimwear is ethically crafted with eco-friendly materials, so you can make a splash while making a difference. #NooshasSwim #SustainableStyle #EthicalFashion
• •Headline: Your Perfect Fit, Planet-Friendly. Body: At Nooshas, we believe everyone deserves swimwear that’s as kind to the Earth as it is to your curves. Discover versatile pieces made in our solar-powered facility. Shine sustainably. #EcoSwim #BodyPositive #MadeInBali
• •Headline: Look Good, Feel Good, Do Good. Body: It’s more than just swimwear; it’s a statement. Our latest collection features buttery-soft, recycled fabrics and designs that celebrate every body. Plus, our eco-friendly packaging means you’re loving the planet with every purchase. #ConsciousLuxury #SwimwearForAll #Nooshas
• •Headline: Sun-Kissed & Sustainable. Body: Ready for your next adventure? Nooshas swimwear is designed for every moment, from lounging poolside to exploring hidden coves. Ethically made, beautifully designed, and always eco-conscious. What’s not to love? #VersatileSwim #EthicallyMade #SummerVibes
• •Headline: The Future of Swimwear is Here. Body: We’re transparent about how our luxurious, affordable swimwear is made – from solar-powered manufacturing to fair wages for our amazing team in Bali. Choose Nooshas and wear your values. #TransparentFashion #SolarPoweredSwim #AffordableLuxury