Brand Tone

Aspirational and sophisticated, confident and fashion-forward. Clean, direct, and accessible.

Brand Values

• •Style & Elegance
• •Quality & Craftsmanship
• •Confidence
• •Protection
• •Modernity

Best Practices

• •Lead with "The Why": Always start from the core values of style, quality, and confidence. Every piece of copy, from a tweet to a product description, should reflect these principles. Don't just sell sunglasses; sell elegance and a new perspective.
• •Use Aspirational Language: Employ words that evoke a sense of sophistication and empowerment. Use terms like "elevate," "define," "unleash," "handcrafted," "signature," and "visionary." Frame the product as a tool for self-expression.
• •Maintain Visual and Verbal Synergy: The copy must always match the high-quality, modern aesthetic of the visuals. If the image is luxurious, the text should be refined. If the video is dynamic and trendy, the copy can be more punchy and direct, but still stylish.
• •Engage with Questions: Encourage interaction by asking style-related questions. Examples: "How would you style the 'Casablanca' frames?" or "Cityscape or coastline? Where are you taking your NoorShades?" This aligns with the confident but accessible tone.
• •Create a "Tone of Voice" Guide: Document the brand's tone, key messaging pillars, and approved vocabulary. This simple internal document ensures that anyone creating content—whether for social media, ads, or the website—adheres to the same consistent and recognizable brand voice.

Social Perception

A modern, stylish, and premium sunglasses brand, perceived as a legitimate, high-end "Instagram brand" with a strong aesthetic and a clear vision.

Copy Examples

• •Instagram Post: The City is Your Runway. Don't just navigate the streets—own them. Our frames are crafted for the bold, the visionary, and the stylish. See the world differently. #NoorShades #UrbanElegance #VisionaryStyle
• •Facebook Ad: Find Your Signature Look. From classic aviators to bold modern frames, our collection is designed with uncompromising quality and timeless style. Which pair defines you? Shop now and discover your perfect shades.
• •TikTok Video: On-screen text: Your outfit isn't complete without the final touch. Caption: Elevate any look instantly. ✨ Which style is your vibe? #NoorShades #SunglassHut #OOTD #StyleHack #FashionTikTok
• •Email Marketing: Subject: Experience Elegance. Your First Pair Awaits. Body: Welcome to NoorShades. We believe that style is a statement and quality is everything. Our sunglasses aren't just accessories; they are an extension of you. Discover the perfect blend of UV protection and handcrafted design. Your journey to visionary style starts here.
• •Website Banner: Headline: Beyond Style. Beyond Protection. Body: This is NoorShades. Explore our new collection of handcrafted eyewear designed for the modern individual.