Brand Tone

Passionate & Committed, Authentic & Transparent, Friendly & Approachable, Quality-Conscious, Informative & Educational

Brand Values

• •Sustainability
• •Fairness
• •Quality
• •Transparency
• •Responsibility
• •Community/Roots

Best Practices

• •Anchor in Your Values: Always tie your messaging back to your core values of sustainability, fairness, quality, and transparency. Let these principles guide the topics you discuss and the language you use.
• •Be Authentic and Transparent: Share your story, your production processes, and even your challenges. Avoid greenwashing or making vague claims. Honesty builds trust and resonates with conscious consumers.
• •Maintain a Passionate yet Approachable Voice: Convey your strong commitment to your mission, but do so in a way that is inviting and relatable. Use clear, straightforward language. The "Moin Moin" greeting is a good example of this friendly approach.
• •Educate and Empower: Inform your audience about the benefits of sustainable fashion and how their choices can make a difference. Position them as partners in creating a better fashion industry.
• •Show, Don't Just Tell: Use visuals and storytelling (like on TikTok and Instagram) to demonstrate the quality of your materials, the care in your production, and the lifestyle your brand embodies. Highlight customer testimonials and reviews to build social proof.

Social Perception

Positive: Customers generally perceive NOORLYS as a trustworthy brand that delivers high-quality, sustainable, and comfortable clothing. Ethical Choice: Consumers who prioritize sustainability and ethical production view NOORLYS as a good alternative to fast fashion. Valued for Quality: The durability and feel of the materials are frequently highlighted and appreciated. Support for Small Business: Some customers express a desire to support smaller, ethical companies like NOORLYS.

Copy Examples

• •Headline: Wear the Change. Feel the Difference. Body: At NOORLYS, we craft more than just clothes; we craft a commitment. Experience the durable comfort of 100% organic cotton, ethically made to last. Join us in choosing fashion that’s kind to the planet and fair to its people. #Noorlys #SustainableStyle #FairFashion
• •Headline: Built on Sunshine, Woven with Principles. Body: From our Northern German roots to your wardrobe, every NOORLYS piece is a story of quality and care. We believe in fashion that endures, made with sustainable materials and a transparent process. Discover your new favorite eco-conscious hoodie today. #EcoFriendlyClothing #MadeToLast #NoorlysJourney
• •Headline: Tired of Fast Fashion? So Were We. Body: That’s why we created NOORLYS. Over 20 years of passion for quality surfwear evolved into a mission for truly sustainable clothing. Our garments are designed for life, not just a season. Invest in pieces that reflect your values. #SlowFashionMovement #EthicalClothing #QualityOverQuantity
• •Headline: Feel the North. Wear the Future. Body: Inspired by the raw beauty of nature, NOORLYS brings you apparel that’s as good for the earth as it feels on your skin. We use only vegan, recycled, and organic materials, ensuring every stitch counts towards a better tomorrow. #SustainableLiving #OrganicCotton #NoorlysClothing
• •Headline: Quality You Can Trust. Sustainability You Can Wear. Body: Why choose between style and ethics? With NOORLYS, you get both. Our high-quality, durable clothing is made fairly and sustainably in Europe. Experience the comfort and peace of mind that comes with wearing NOORLYS. Plus, enjoy a 6-month guarantee on all our products! #FairWear #SustainableFashionGermany #NoorlysQuality