Brand Tone

Authentic & Relatable, Positive & Inspiring, Community-Focused & Engaging, Informative & Transparent, Energetic & Passionate

Brand Values

• •Health & Wellness
• •Authenticity & Transparency
• •Community & Connection
• •Performance & Efficacy
• •Purpose-Driven & Giving Back
• •Positivity
• •Grit & Continuous Improvement

Best Practices

• •Speak Authentically, Like a Friend: Use clear, straightforward language. Share relatable stories and avoid corporate jargon. Imagine you're talking to a workout buddy.
• •Highlight "No More Artificials": Consistently emphasize the clean, organic, and plant-based nature of the ingredients. Transparency is key.
• •Inspire Action and Positivity: Frame messaging around achieving goals, feeling good, and the joy of an active lifestyle. Use uplifting and motivational language.
• •Foster Community: Use inclusive language ("we," "us," "our community"). Encourage interaction, user-generated content, and sharing of experiences (e.g., using hashtags like #NOOMASweatSquad).
• •Be Energetic and Direct: Match the energy of your active audience. Get to the point about benefits while maintaining a passionate and enthusiastic tone.

Social Perception

Trusted Health-Conscious Brand, Community-Oriented, Authentic & Founder-Led, Socially Responsible, High Quality (though sometimes pricey)

Copy Examples

• •Headline: Real Hydration for Your Real Hustle. Body: NOOMA is made with organic ingredients you can actually pronounce and electrolytes your body craves. No artificials, just clean fuel to crush your goals. Sweat smarter, recover faster. #NoMoreArtificials #DrinkNOOMA
• •Headline: Fuel Your Good. And Do Some Good. Body: Every sip of NOOMA powers your performance with clean, plant-based goodness. And as a B-Corp, we’re committed to fueling our communities too through our Sweat + Do Good initiative. Join us. #SweatAndDoGood #NOOMACommunity
• •Headline: Tired of the Sugar Crash? We Were Too. Body: That’s why we created NOOMA. Organic electrolytes, no added sugar, and amazing taste. Just the effective hydration you need to keep going, from two brothers who get it. #CleanEnergy #AthleteBuilt
• •Headline: Your Workout Has a New Best Friend. Body: Meet NOOMA. Packed with natural electrolytes and made for those who love to move. Whether it's a PR day or a recovery day, we’ve got your hydration covered. What’s your favorite way to sweat? Share with #NOOMASweatSquad!
• •Headline: Taste the Clean Difference. Feel the Real Difference. Body: Forget those neon-colored, sugar-loaded drinks. NOOMA offers superior hydration with organic coconut water and real fruit flavors. It’s time to upgrade your hydration game. #OrganicHydration #FeelTheNOOMADifference