Brand Tone

Aspirational yet Accessible, Feminine & Elegant, Modern & Trendy, Friendly & Engaging

Brand Values

• •Style & Aesthetics
• •Quality
• •Self-Expression & Individuality
• •Empowerment/Confidence
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Clearly define the tone (e.g., elegant, playful, sophisticated, friendly), core vocabulary (words to use/avoid), and an ideal customer persona. Share this with anyone creating content.
• •Focus on "You" (The Customer): Frame benefits and descriptions around how the jewelry makes the *customer* feel or what it helps them express, rather than just listing product features. (e.g., "Feel confident and radiant" vs. "This necklace is made of...")
• •Maintain Visual-Textual Harmony: Ensure the tone of the copy matches the style of the imagery used. Elegant photos should be paired with refined copy; playful photos with more lighthearted text.
• •Be Consistent Across All Channels: Whether it's an Instagram caption, a Facebook reply, a product description, or an email newsletter, the core tone should remain recognizable. Adapt the formality slightly if needed (e.g., social media can be a bit more casual) but keep the essence.
• •Read Aloud and Review: Before publishing, read copy aloud to catch awkward phrasing or tones that don't align with the brand. Have a second person review it if possible, checking for consistency with the established voice.

Social Perception

Positive, Visual Appeal, Value-Conscious

Copy Examples

• •Instagram Post (New Collection): "Meet 'Lumina' ✨ Our new collection is here to capture the light and your heart. Discover delicate pieces designed to make you shine every day. #NooiJewelry #NewCollection #EverydayElegance #ShineOn"
• •Facebook Ad (Targeting Engagement): "Find the piece that tells your story. At Nooi Jewelry, we believe in the quiet power of a perfect accessory. Which piece speaks to you? Explore now & enjoy 15% off your first order! #NooiStyle #JewelryLover #PersonalStyle #AccessorizeMe"
• •Product Description (Minimalist Necklace): "Simplicity is the ultimate sophistication. Our 'Aura' necklace features a delicate chain and a subtle charm, perfect for adding a touch of understated elegance to your everyday look or layering with your favorite pieces. Crafted for timeless appeal. #MinimalJewelry #DelicateNecklace #NooiClassics #EffortlessChic"
• •Email Subject Line (Sale Promotion): "Treat Yourself ✨ Up to 30% Off Select Nooi Favorites!"
• •Website Banner (Highlighting a Value): "Crafted for Your Shine. Discover jewelry that complements your unique radiance. #NooiJewelry"