Brand Tone

Supportive & Empathetic, Friendly & Approachable, Informative & Helpful, Celebratory

Brand Values

• •Support for Parents
• •Discovery & Innovation
• •Health & Wellness
• •Value & Savings
• •Community

Best Practices

• •Embrace "Parent-to-Parent" Language: Use relatable, empathetic language that acknowledges the realities of parenthood. Avoid overly technical jargon; instead, opt for clear, warm, and understanding phrasing. Think "we get it" as a guiding principle.
• •Focus on Support & Discovery: Frame copy around how Hey Milestone helps and supports parents in discovering new products and navigating their journey. Highlight the benefits of trying samples (saving money, finding new favorites, accessing innovation).
• •Maintain a Friendly & Approachable "Hey!": Keep the tone welcoming and conversational, like a helpful friend offering advice or sharing exciting finds. Use contractions and an upbeat, positive style where appropriate.
• •Celebrate the Milestones (Big & Small): Infuse a sense of celebration and positivity around the theme of milestones in parenthood. Connect the brand name to the journey of growth and development for both child and parent.
• •Be Transparent & Clear: Clearly communicate the offer (free boxes, pay shipping), what customers can generally expect (sample products, variety), and that it's not a subscription. This builds trust and manages expectations.

Social Perception

Helpful Resource for Expecting/New Parents, Value Proposition Scrutinized, Element of Surprise/Variability, Generally Trusted Source (as a rebranded entity)

Copy Examples

• •Instagram Post (Image: Flat lay of diverse baby samples): "Hello, new adventures! 👋 Our latest [Pregnancy/Newborn/Family Nutrition] Sample Box is packed with goodies to help you navigate this beautiful journey. Discover your next favorite brand – on us! (Just cover shipping!) What are you hoping to discover in your Hey, Milestone box? #HeyMilestone #ParentingJourney #BabySamples #NewMom #ExpectingParents"
• •Email Subject Line (for blog post promotion): "We Get It: Sleepless Nights & How to Find Your Calm ✨" Email Snippet: "Being a parent is the most rewarding job, but whew, it's a whirlwind! Our latest blog post shares some parent-tested tips for finding moments of peace (and maybe even some sleep!). Because at Hey, Milestone, we're here for you every step of the way. Read more [Link]"
• •TikTok Video Intro (Voiceover - friendly, upbeat): "Hey mamas and papas! 👋 Wondering what's inside our FREE Newborn Sample Box this month? Let's unbox the joy and help you discover some amazing products for your little one! Just pay S&H. Link in bio to grab yours! #HeyMilestone #BabyBox #Unboxing #NewParent #FreeSamples"
• •Website Banner: "Your Parenthood Journey, Supported. Discover free sample boxes from brands you'll love. We're Hey, Milestone – because every step is worth celebrating. Explore Boxes."
• •Facebook Ad (Image: Happy parent with a Hey Milestone box): "Overwhelmed by baby choices? We've been there. Hey, Milestone (formerly Noobie Box!) sends you amazing samples so you can try before you buy. Boxes are FREE, just pay shipping. Simplify your journey and discover fantastic brands for you and your little one. Learn More! #NewParents #BabyEssentials #TryBeforeYouBuy #HeyMilestone"