Brand Tone

Empathetic, Supportive, and Authoritative

Brand Values

• •Dignity
• •Connection
• •Practicality
• •Empathy
• •Education

Best Practices

• •Always Lead with "Why": Start with the emotional benefit and the problem you are solving (e.g., "Finding calm," "Unlocking memories") before describing the product's features.
• •Use Bianca's Voice: Frame tips, insights, and product stories from the founder's perspective ("A tip from Bianca," "I designed this because..."). This leverages the brand's greatest asset: authenticity and expertise.
• •Speak to Two Audiences: Address both the caregiver ("peace of mind for you") and the person with dementia ("dignity for them"). Acknowledge the needs and emotions of both.
• •Focus on "Building Bridges": Use this core metaphor consistently across all content. The products are not just products; they are tools for connection, communication, and understanding.
• •Educate to Empower: Ensure that a significant portion of content is purely educational (tips, explainers, Q&As). This builds trust and positions the brand as a generous expert, not just a seller.

Social Perception

Perceived as a trusted ally and expert in dementia care; more than a commercial enterprise, it's a social mission led by a passionate, credible founder, associated with quality, compassion, and innovation.

Copy Examples

• •Headline: Finding Calm in the Palm of Their Hands. Body: A restless mind can be exhausting for everyone. Our new sensory fidget blanket is designed with love and Montessori principles to provide gentle stimulation, soothe anxiety, and occupy hands with meaningful activity. It's more than a blanket; it's a bridge to a moment of peace for them, and for you. Discover the difference it can make. #DementiaCare #SensoryTools #NonnaAnna #CaregiverSupport
• •Subject: A tip from Bianca Mattern: 3 ways to connect when words are difficult. Snippet: Hi [Name], this week I want to share something from my 25 years of experience. Communication is more than just talking. Here are three simple, powerful ways to build a bridge and share a moment, even when conversation is a challenge. Let's explore them together...
• •Headline: More Than a Shop. A Helping Hand for Your Dementia Journey. Sub-headline: Expert-developed, Montessori-based materials to bring back moments of joy and connection.
• •These aren't just cards; they're keys to unlocking precious memories. Each card features a beloved classic song, designed to spark recognition and encourage joyful sing-alongs. Developed from years of hands-on practice, these cards help bypass communication barriers and tap directly into the emotional core, creating shared experiences that lift the spirit. A favorite in group settings and one-on-one care.
• •Helping you navigate the journey of dementia with compassion and expertise. Founded by Bianca Mattern, we provide Montessori-inspired tools and support for caregivers and their loved ones. #Demenzfreundlich