Brand Tone

Sophisticated, minimalist, artistic, understated, confident, direct, descriptive, editorial, and informative, positioning the brand as a trusted authority on contemporary fashion through a thoughtful selection of designers.

Brand Values

• •Curation and Quality
• •Understated Elegance
• •Artistic Expression
• •Independence

Best Practices

• •Prioritize "Show, Don't Tell": Describe specific attributes like fabric composition, designer techniques, or cuts to convey quality rather than using generic adjectives.
• •Maintain a Minimalist Voice: Use clear, concise, and direct language, avoiding excessive exclamation points, emojis, or overly casual slang to preserve a sophisticated and confident tone.
• •Emphasize the Curation Story: Consistently highlight the "thoughtful selection" process and frame new arrivals as part of a larger curated collection to reinforce the brand's expert authority.
• •Educate the Customer: Share brief details about designers, materials, or inspirations behind pieces to add value and build an informed, appreciative customer community.
• •Use Elevated and Evocative Language: Incorporate words like "silhouette," "texture," "architectural," "fluid," and "understated" to align with the brand's artistic and elegant identity in all content.

Social Perception

NONNA is perceived as a high-end, niche boutique for fashion connoisseurs who are knowledgeable about independent designers and seek unique, curated pieces. It is seen as a destination for those looking to invest in quality garments that reflect a sophisticated, modern, and artistic aesthetic, aligned with specific segments of the fashion world.

Copy Examples

• •Welcome to NONNA, @DesignerName. A study in texture and silhouette, the latest collection explores the art of modern tailoring. Discover pieces crafted with intention. Available online now.
• •The Edit: Pieces We Love for October. This month is about embracing subtle shifts. We've curated a selection of transitional knitwear, architectural jewelry, and timeless outerwear from designers like Baserange and Our Legacy. Thoughtful essentials for the season ahead.
• •The Paloma Wool 'Anselmo' Dress. A fluid silhouette crafted from a soft tencel blend. Featuring a minimalist neckline and an understated side slit, this piece moves with effortless elegance. A timeless addition to the modern wardrobe.
• •Beyond the Trend. A thoughtful selection of independent designers, curated in Los Angeles.
• •NONNA is more than a boutique; it's a point of view. We believe in the power of independent design and the enduring value of a well-crafted piece. Our curation is a tribute to the unexpected and the elegant.