Brand Tone

humorous, irreverent, bold, and confident

Brand Values

• •Quality
• •Authenticity/Boldness
• •Customer Focus & Service
• •Community/Belonging (with a humorous twist)
• •Fun/Entertainment

Best Practices

• •Embrace the Humor, Consistently: Don't suddenly switch to a overly formal or generic tone. Whether it's product descriptions, social captions, or customer service responses, inject the characteristic Nonem wit and confidence.
• •Know Your Audience (and Their Sense of Humor): The current tone resonates well with their TikTok audience. Understand what makes them laugh and engage, and tailor the humor accordingly, ensuring it stays edgy but generally inclusive.
• •Use Bold & Unconventional Language (Like Product Names): Continue the trend of using strong, memorable, and slightly provocative language, especially for new product launches or campaigns. This reinforces the brand's "irreverent" identity.
• •Visuals and Copy Must Match: Ensure the humor and boldness of the copy are reflected in the accompanying images and videos. The current TikTok strategy is a good example of this synergy.
• •Develop a "Brand Voice Guide": Even if informal, having a simple guide with keywords, phrases to use/avoid, and examples of on-brand humor can help ensure anyone creating content stays consistent with the Nonem personality. Key elements would include: confident, witty, slightly arrogant but ultimately customer-focused, and always entertaining.

Social Perception

The brand is likely perceived as a modern, edgy barbershop that doesn’t take itself too seriously, while still promising quality products and services. They have successfully used humor to build a strong online presence and connect with a younger, social-media-savvy audience.

Copy Examples

• •Product Ad (La Maleducata wax): "Your hair's a mess. Our 'La Maleducata' wax isn't. Tame the beast, look sharp, even if your manners are questionable. #NonemBarber #IllManneredStyle"
• •Social Media Post (TikTok/Instagram): "(Video of a funny barber-client interaction) Another day, another masterpiece... and a few good laughs. Who needs therapy when you have Nonem? Book via BARBER APP. #NonemComedyCuts #MonzaBarber"
• •Website Banner: "Nonem Barber Shop: Making Monza More Handsome, One Irreverent Cut at a Time. Products so good, they're almost arrogant. Shop now!"
• •Facebook Ad (Targeting local area): "Tired of boring barbers? So were we. That's why Nonem exists. Get a cut that's as bold as you are. We’re in Monza, and yes, we know we’re good. #FreshFades #MonzaNeedsUs"
• •Email Subject Line (for promotion): "Your Hair Called, It Wants the Nonem Treatment (and maybe a personality)"