Brand Tone

Empathetic & Understanding, Solution-Oriented & Helpful, Confident & Empowering, Relatable & Approachable, Direct & Honest, Appreciative

Brand Values

• •Comfort
• •Confidence
• •Discretion & Modesty
• •Problem-Solving & Innovation
• •Quality
• •Customer Focus
• •Authenticity

Best Practices

• •Lead with Empathy: Always start from a place of understanding the customer's problem or insecurity. Use language that shows you 'get it' because the brand was founded on that very understanding. Phrases like 'We know the feeling...' or 'Tired of...?' can resonate.
• •Focus on the Solution & Benefit: Clearly articulate how the product solves the specific problem of nipple show-through and emphasize the resulting benefits: confidence, comfort, freedom, peace of mind.
• •Maintain an Authentic & Relatable Voice: Use clear, straightforward language. Avoid overly technical jargon. Share the founder's story and customer testimonials to build authenticity and connection.
• •Be Direct but Respectful: Address the topic of nipple concealment openly and honestly, as this is the core offering. However, always maintain a respectful and sensitive tone, acknowledging the potential vulnerability associated with the issue.
• •Empower and Uplift: Frame the product as a tool for empowerment. The goal is to help customers feel good about themselves and confident in their clothing choices. Use positive and affirming language.

Social Perception

Problem Solver, Trustworthy & Reliable, Innovative, Supportive of Women & Girls, High Quality & Comfortable, Personal & Caring

Copy Examples

• •Headline: Finally! The Freedom of a Bralette, The Confidence of Coverage. Body: Tired of choosing between comfort and modesty? So were we. That's why we created the Elli Bralette by Non Disclosure Apparel. Our innovative, non-padded design features seamlessly integrated concealing petals, so you can wear anything with total confidence and forget you're even wearing a bra. Feel comfortable, feel secure, feel you. Call to Action: Discover Your New Favorite Bralette.
• •Headline: She Found Her Confidence. You Can Too. Body: "I can finally wear my favorite t-shirts without worrying! This bra is a game-changer." - Happy Customer. At Non Disclosure Apparel, we believe every girl and woman deserves to feel confident and comfortable in her own skin. Our nipple-concealing bralettes are designed with your comfort and peace of mind at heart. Soft, seamless, and supportive without the bulk. Call to Action: Shop the Confidence Collection.
• •Headline: No Padding. No Show-Through. No Compromise. Body: Why should discretion mean discomfort? Non Disclosure Apparel offers the solution you've been searching for. Our signature Elli Bralette provides complete nipple concealment thanks to our unique, built-in petals – all without a hint of bulky padding. It’s the lightweight, breathable answer for effortless, everyday confidence. Call to Action: Experience the Difference.
• •Headline: From a Real Need, A Real Solution. Body: Non Disclosure Apparel was born from a personal search for a bralette that offered nipple coverage without the unwanted padding. We get it. That’s why our bralettes are thoughtfully designed to provide that perfect blend of comfort, a natural look, and the discretion you desire. Join thousands of women who've said goodbye to "headlights" and hello to all-day ease. Call to Action: Learn Our Story & Shop.
• •Headline: The Secret to Smooth (and Comfy!) is Out. Body: Want that seamless look under any outfit, without a second thought about nipple show-through? The Elli Bralette is your answer. Engineered for a barely-there feel with powerful, discreet concealing petals, it’s the perfect first bra for tweens, a daily go-to for women, and a gentle choice for sensitive skin. Comfort and coverage, finally in harmony. Call to Action: Find Your Perfect Fit.