Brand Tone

Empathetic and Supportive, Informative and Authoritative, Relatable and Authentic, Encouraging and Positive

Brand Values

• •Empowerment of Mothers
• •Well-being of the Child
• •Accessibility
• •Community and Support
• •Authenticity

Best Practices

• •Speak Directly to "Her": Always write as if you are talking to one person—a tired, overwhelmed, but loving mother. Use "tu" (the informal "you" in Italian) to create a personal connection. Address her specific pain points and offer direct, actionable solutions.
• •Balance Empathy with Authority: Start by acknowledging the struggle ("I know nights can be difficult...") to build empathy. Then, shift to confident, clear guidance ("...but here's a strategy that works") to establish authority and trust.
• •Incorporate "Non Avrei Mai Immaginato": Weave this key phrase and the sentiment behind it into your copy, especially in testimonials and headlines. It is the emotional payoff your brand promises and a powerful summary of the customer journey.
• •Prioritize Value Over Selling: Lead with helpful, free content (tips, advice, debunked myths). Your social media feeds should be 80% value and 20% direct promotion. This builds a loyal community that trusts your brand and is more likely to buy when you do present an offer.
• •Maintain a Consistent Visual and Verbal Language: Use a consistent, soft color palette and clear fonts in all visuals. Ensure the language across all platforms—from Instagram captions to email subjects—reflects the core tones: supportive, informative, and authentic. Avoid overly complex jargon or a cold, clinical tone.

Social Perception

A Trusted Guide: Customers perceive the brand as a reliable and life-saving resource. Testimonials frequently mention feelings of desperation before finding the guide and immense relief and gratitude afterward. Effective and Practical: The solutions offered are seen as effective and easy to implement. Users often express surprise ("I would have never imagined!") at how well the methods work. Supportive Community: The brand is viewed not just as a product seller but as a genuine support system. The founder/creator is often praised for her personal involvement and dedication to helping her clients. The overall perception is that of a caring expert who has been through the same struggles and is now sharing what works.

Copy Examples

• •Have sleepless nights become the norm? Imagine finally being able to sleep 8 hours straight. Our digital guide shows you how, step-by-step. Discover the method that has helped hundreds of moms say: 'I would have never imagined it was so simple!'
• •Letting them cry is not the only solution. Gentle methods exist to teach your baby to fall asleep alone, respecting their needs. Want to know what they are? Write me in DM for a free consultation or download the complete guide from the link in bio. #BabyGuideDigital #SonnoNeonato #MetodoDolce
• •From 'I haven't slept in 3 months' to 'sleeps through the night'. Here is the #1 mistake moms make with bedtime. Avoid it and you'll see a difference in 3 days. Link in bio for the guide that will change your nights. ✨
• •Subject: Laura hadn't slept for months. Then she tried this. Body: Hi [Mom's Name], I wanted to share the story of Laura, a mom just like you. She was exhausted, frustrated, and thought she had tried everything. Then she downloaded our guide. Her words? 'I would have never imagined I could find serenity again. Thank you.' If you feel this way too, know that you are not alone and there is a solution. Read her story on our blog.
• •Why wait for another sleepless night? Peaceful sleep for you and your baby is just one click away. Buy the 'Sweet Dreams' guide today with a 20% discount and start the transformation. Code: SERENITY20. The offer expires at midnight!