Brand Tone

Caring, Responsible, Trustworthy, Informative, Relatable (Parent-to-Parent), Positive, Solution-Oriented, Proudly New Zealand

Brand Values

• •Safety
• •Sustainability & Eco-Friendliness
• •Quality and Durability
• •Health and Wellbeing
• •Family-Centric
• •Integrity and Transparency

Best Practices

• •Always Start with "Why": Remind yourselves of the founding story – the search for safe, sustainable options for your own children. Let this genuine care infuse all communications.
• •Prioritize Safety and Sustainability in Messaging: These are your core differentiators and values. Ensure keywords like "non-toxic," "BPA-free," "eco-friendly," "sustainable," and "recyclable" are naturally integrated.
• •Speak Parent-to-Parent: Use language that resonates with the everyday concerns and aspirations of parents. Acknowledge the journey of parenthood and position Nomzy as a supportive partner.
• •Be Informative and Transparent: Clearly explain the benefits of stainless steel and the quality of your materials (food-grade 304). Avoid jargon where possible, but don't shy away from providing key factual information that builds trust.
• •Maintain Visual and Verbal Consistency: Ensure the language used in social media, website copy, emails, and any advertising aligns with the clean, safe, and slightly playful yet responsible imagery the brand uses. The "Proudly New Zealand" aspect should also be a consistent thread.

Social Perception

Positive Customer Feedback, Trusted by Parents, Eco-Conscious Appeal, Seen as a Quality Alternative

Copy Examples

• •Headline: Little Hands, Safe Plates. Nourish Them Purely with Nomzy. Body: Mealtime should be about exploring new tastes, not worrying about what's in their tableware. Our New Zealand-designed stainless steel sets are 100% food-grade, non-toxic, and built for happy, healthy eating. Because their future is worth it.
• •Headline: Ditch the Plastic, Embrace the Peace of Mind. Body: Join the growing Nomzy family of Kiwi parents choosing a brighter, cleaner future for their little ones. Our durable, easy-clean stainless steel tableware means less waste and more worry-free moments.
• •Headline: Built for Giggles & Growth (and the occasional toss!). Body: From first purees to "I can do it myself!" Our robust stainless steel bowls, plates, and cups are designed in Aotearoa to withstand the beautiful chaos of childhood, keeping meals safe and surfaces clean.
• •Headline: The Sustainable Choice, Made Simple by Nomzy. Body: As parents, we wanted better for our kids and our planet. That’s why we created Nomzy – sleek, safe, and eco-friendly stainless steel tableware that you can trust, from our family to yours. Shop consciously, live joyfully.
• •Headline: More Than Just a Plate – It's a Promise. Body: A promise of safety, sustainability, and Kiwi-designed quality. Nomzy’s food-grade stainless steel tableware ensures every bite is a healthy one. Invest in their wellbeing and our planet.