Brand Tone

Aspirational & Elegant, Personal & Sentimental, Friendly & Engaging, Confident & Quality-Focused

Brand Values

• •Personalization & Individuality
• •Quality & Craftsmanship
• •Innovation
• •Communication & Sharing
• •Accessibility & Affordability (Original Vision)
• •Tradition & Heritage

Best Practices

• •Emphasize Storytelling: Consistently frame the jewelry not just as a product, but as a medium for personal expression and storytelling. Use language that encourages customers to think about the moments and meanings behind their charm choices.
• •Highlight Italian Heritage & Quality: Regularly mention "Made in Italy," "Florentine craftsmanship," and the quality of materials (stainless steel, gold, gemstones) to reinforce the brand's premium positioning and authenticity.
• •Maintain an Aspirational yet Accessible Voice: Combine elegant and sophisticated language with a friendly, inviting tone. Showcase the jewelry as both a special treat and an everyday expression of style.
• •Focus on Connection and Gifting: Use phrases and campaigns that promote sharing and emotional bonds, such as "One for me, one for you," or positioning charms as perfect gifts for specific occasions or relationships.
• •Visual Consistency is Key: Ensure all visual content (photos, videos) aligns with the brand's clean, modern, and aspirational aesthetic, reflecting the quality and elegance of the jewelry. This reinforces the written copy's tone.

Social Perception

Positive Association with Italy, Sentimental Value, Collectible & Timeless, Fashionable & Personal Accessory, Good Quality, Recognizable Brand

Copy Examples

• •Headline: Your Story, Brilliantly Told. One Link at a Time. Body: Crafted in Italy, designed by you. Nomination Composable bracelets let you wear your unique journey, celebrating every moment, memory, and milestone. What will your story say? #MyNomination #ItalianJewellery
• •Headline: The Art of Connection. The Gift of Nomination. Body: Share a piece of your heart, or theirs. With our "One for me, one for you" charms, create a bond that’s as unique and precious as your connection. Handcrafted Italian elegance for every occasion. #NominationItaly #GiftIdeas
• •Headline: Timeless Italian Design. Modern Personal Style. Body: From the heart of Florence to your wrist. Nomination combines traditional craftsmanship with innovative design, offering endless possibilities to express your authentic self. Discover quality that shines. #MadeInItaly #ComposableBracelet
• •Headline: More Than Jewellery. It's a Memory Keeper. Body: Each Nomination charm is a chapter, a cherished moment, a dream. Build a bracelet that’s not just an accessory, but a beautiful reminder of where you’ve been and where you’re going. #PersonalisedJewellery #NominationStory
• •Headline: Celebrate You. In Every Detail. Body: Life’s too vibrant for ordinary. Choose from thousands of exquisitely crafted Nomination links – from sparkling birthstones to symbols of your passions. Express your individuality with Italian flair. #NominationStyle #UniqueJewellery