Brand Tone

Passionate, Knowledgeable, Artisanal, Transparent, Community-Oriented, Modern

Brand Values

• •Quality
• •Transparency
• •Expertise & Craftsmanship
• •Sustainability & Ethics
• •Community & Education
• •Passion

Best Practices

• •Develop a Brand Voice Guide: Document Nomi Coffee's tone (passionate, knowledgeable, artisanal, transparent, community-oriented, modern) and core values. Include examples of "do's and don'ts" for language and style.
• •Prioritize "Quality" and "Craft" in Language: Use descriptive, sensory language that highlights the meticulous care taken in sourcing, roasting, and brewing. Words like "exceptional," "hand-picked," "precisely roasted," "vibrant," "complex" reinforce this.
• •Weave in Transparency and Ethics Naturally: When discussing coffee origins, subtly integrate information about fair pricing or direct relationships with farmers. Make it part of the story, not just a footnote.
• •Educate and Share Expertise: Frame content to not only sell but also to inform and share the love of coffee. Explain brewing methods, flavor profiles, or the impact of processing methods in an accessible yet expert manner.
• •Maintain Visual and Textual Cohesion: Ensure the copy on all platforms (website, social media, packaging) aligns with the clean, modern, and high-quality visual identity. The language should feel as curated and intentional as the photography.

Social Perception

Highly Regarded for Quality, Expert & Trustworthy, Artisanal Destination, Ethical Choice, Part of Vienna's Vibrant Coffee Scene

Copy Examples

• •Instagram Post (New Coffee Arrival): Meet El Tambo from Cauca, Colombia. Grown with dedication by the ASMUCAFE women's association, these beans sing with notes of ripe cherry, dark chocolate, and a hint of citrus zest. We've roasted them to highlight their inherent sweetness and vibrant acidity. Discover the story in every cup. #NomiCoffee #SpecialtyCoffeeVienna #ColombianCoffee #EthicallySourced #ViennaRoastery #CoffeeLovers
• •Website Banner (Subscription Service): Your Journey into Exceptional Coffee Starts Here. Explore rare lots, unique origins, and the pinnacle of Viennese roasting, delivered fresh to your door. Nomi Coffee Subscriptions: Unbox a world of flavor, ethically sourced and passionately crafted. [Link to Subscription Page]
• •Facebook Ad (Workshop Promotion): Unlock the secrets of the perfect brew. Join our Home Brewing Workshop and elevate your coffee ritual. Our expert baristas will guide you through techniques for V60, AeroPress, and more. Limited spots available – because good coffee is an experience best shared. #NomiWorkshops #ViennaCoffeeCulture #BrewBetterCoffee #Kaffeemodul #SpecialtyCoffeeEducation
• •Product Description (Specific Coffee Bean): Ethiopia Yirgacheffe Gedeb Chelbesa (Natural): Prepare for a flavor explosion. This naturally processed heirloom varietal bursts with intense blueberry, jasmine, and a lingering honeyed sweetness. Sourced with transparency from the Gedeb district, these beans represent the pinnacle of Ethiopian coffee. We pay $X.XX/lb FOB, ensuring our farming partners thrive. Roast Profile: Light-Medium, perfect for filter. Taste the passion.
• •Blog Post Intro (About Transparency): More Than Just a Cup: Why Knowing Your Coffee's Journey Matters. At Nomi, 'Specialty Coffee & People' isn't just a tagline; it's our promise. We believe that exceptional coffee tastes even better when you know it’s been sourced with integrity and roasted with passion. Today, we’re pulling back the curtain on our sourcing for [Specific Coffee/Region], sharing the FOB prices we pay and why this transparency is vital for a sustainable coffee future.