Tono de Marca

minimalist, artistic, and serene

Valores de Marca

• •Artisanal Craftsmanship
• •Aesthetic & Design
• •Simplicity
• •Mindfulness

Mejores Prácticas

• •Use Evocative, Sensory Language: Employ words that evoke feelings of calm, elegance, and artistry. Terms like "sculptural," "serene," "handcrafted," "minimalist," and "thoughtfully made" reinforce the brand's values.
• •Maintain a Minimalist Approach: Keep sentences clear, concise, and focused. Avoid jargon or overly complex descriptions. White space is as important in the text as it is in the design of the products.
• •Emphasize the 'Handmade' Aspect: Consistently mention that the products are "hand-poured," "handcrafted," or "made in our studio." This is a key differentiator and justifies the brand's premium, artisanal positioning.
• •Focus on "Art" and "Design" Over "Function": While the candles can be lit, their primary value proposition is their aesthetic form. Frame them as "decorative pieces," "sculptures," or "interior art" to manage customer expectations and elevate their perceived value.
• •Tell a Story of Place and Process: Briefly mentioning "Nuremberg" or "our small studio" adds authenticity and a human element to the brand. This narrative helps build a connection with customers who value the story behind the products they buy.

Percepción Social

Customers are likely to perceive noma studio as a high-quality, niche provider of artistic home goods. The target audience is design-conscious individuals who appreciate handcrafted items and are willing to invest in creating a curated atmosphere in their homes. The perception is that of a boutique, artisanal brand rather than a mass-market retailer.

Ejemplos de Copy

• •The Florence Candle: An ode to sculptural form. Hand-poured in our Nuremberg studio, each candle is a unique piece of art designed to elevate your space. Let its gentle curves and minimalist aesthetic bring a touch of serene elegance to your interior.
• •Simplicity, redefined. Discover our new collection of handcrafted home objects. Each piece is thoughtfully made to inspire tranquility and beauty in your everyday moments. Explore the collection.
• •Your home is a canvas. Decorate it with art. Our sculptural candles are more than wax and wick—they are minimalist statements. Handcrafted in Germany for the modern home. Shop noma studio.
• •Noma Studio Home Accessories: Curated objects for a considered life. From our hand-poured sculptural candles to our minimalist decorative trays, each item is crafted with intention and a passion for design.
• •Born from a love for minimalist design and artisanal tradition, noma studio is our small corner of the world in Nuremberg where we create by hand. We believe that the objects we live with should be as beautiful as they are meaningful.