Brand Tone

Personal and Approachable, Passionate and Enthusiastic, Quality-focused and Confident, Community-oriented and Inclusive, Transparent

Brand Values

• •Exceptional Quality
• •Sustainability and Ethical Production
• •Lasting Design
• •Customer Connection and Community
• •Passion for Craft
• •Comfort and Softness

Best Practices

• •Maintain a Personal and Approachable Voice: Continue using "we" and direct address. Share founder stories and involve the community in decisions, reinforcing the "Josi and Lena" personal touch.
• •Emphasize Quality and Craftsmanship Consistently: Use descriptive words that highlight the superior feel, make, and longevity of the products in all communications (product descriptions, social media, emails). Reinforce "exceptional quality" and "sustainably and ethically made."
• •Foster Community Actively: Regularly encourage interaction on Instagram, respond to comments and messages personally, and feature user-generated content (if available and appropriate) to make customers feel valued and part of the "Nom family."
• •Be Transparent and Authentic: Continue sharing behind-the-scenes content, information about the ethical production process in Portugal, and the inspirations behind collections. Authenticity builds trust.
• •Ensure Language is Passionate and Positive: Convey enthusiasm for the products and the brand's mission. Focus on the positive impact of wearing quality, sustainable clothing – how it makes the wearer feel and its contribution to better fashion practices.

Social Perception

A creator of high-quality, comfortable, and ethically produced wardrobe staples. A direct and personal approach fosters a positive connection with their immediate customer base. Emphasis on community and customer involvement could lead to a loyal following.

Copy Examples

• •Headline: Beyond Basic. Beyond Compare. Discover Your New Forever Pieces. Body: At Nom Originals, we believe true style is born from exceptional quality and a love for detail. Our super-soft, sustainably crafted basics are designed to be the timeless foundation of your wardrobe. Feel the difference, wear the love. #NomOriginals #SustainableStyle #QualityBasics
• •Headline: Crafted with Passion, Made for You, in Portugal. Body: We're Josi and Lena, and Nom is our dream. We pour our hearts into creating the perfect basics – pieces that feel incredible, last beautifully, and are made with respect for people and the planet. Join our community and help us shape the future of everyday luxury. Follow @nomoriginals! #EthicalFashion #MadeInPortugal #TimelessDesign
• •Headline: Softness You Have to Feel to Believe. Body: Imagine clothing so comfortable it becomes a second skin. That's the promise of Nom Originals. Our commitment to the finest fabrics and thoughtful cuts means every piece is a testament to everyday comfort and enduring style. Experience the Nom difference. #SuperSoft #ComfortFirst #WardrobeEssentials
• •Headline: Inspired by Life. Designed for Yours. Body: From our travels to our daily moments, inspiration for Nom Originals is everywhere. We create basics that are not just clothes, but companions for your life's adventures – versatile, beautiful, and always of exceptional quality. What will your Nom story be? #LifestyleWear #EverydayLuxury #NomCommunity
• •Headline: More Than Just Basics. It's a Feeling. Body: Nom Originals isn't just about what you wear; it's about how you feel. Confident. Comfortable. Consciously stylish. Discover our collection of sustainably made, exceptionally soft pieces and elevate your everyday. #FeelGoodFashion #EthicallyMade #MinimalistStyle