Brand Tone

authentic, warm, and story-driven

Brand Values

• •Ethical Production & Fair Trade
• •Sustainability & Honoring the Earth
• •Handcrafted Quality & Artistry
• •Cultural Exploration & Connection
• •Community & Kindness

Best Practices

• •Always Tell a Story: Whether it's about the artisan, the materials, the inspiration, or the cultural significance, weave a narrative into your copy. This reinforces the authentic and story-driven aspects of the brand.
• •Emphasize Handmade and Artisan: Consistently use terms that highlight the human touch and skill involved. This reinforces the values of quality craftsmanship and ethical production.
• •Maintain a Warm and Approachable Voice: Use friendly, inviting language. Address the customer directly (e.g., you, your). Share personal insights from the founder when appropriate to build connection.
• •Highlight Ethical and Sustainable Angles: Gently remind customers of the positive impact of their purchase – supporting artisans, choosing sustainable materials, and moving away from fast fashion. This aligns with the brand's core values.
• •Be Visually and Emotionally Evocative: Use descriptive language that appeals to the senses and emotions. Words like enchanting, radiate beauty, heartfelt, cherished can convey the passion and care behind the brand. Connect the products to a lifestyle of travel, consciousness, and appreciation for global cultures.

Social Perception

Nomad Nextdoor is generally perceived very positively by its customers. High-Quality Products. Excellent Customer Service. Ethical Values Appreciated. Unique and Story-Driven.

Copy Examples

• •Instagram Post (Image of an artisan crafting a bag): Meet Wayan, the heart and hands behind our bestselling Seminyak tote. Each weave tells a story of tradition, patience, and a craft passed down through generations in her Balinese village. Choosing a Nomad Nextdoor piece means you're not just carrying a bag; you're carrying a legacy and empowering a family. ✨ #ArtisanMade #SupportArtisans #BaliCraftsmanship #EthicalFashion #NomadNextdoor
• •Website Product Description (For a new jewelry piece): Whispers of the Island Breeze: Our new 'Dewi Moon' necklace is more than just an accessory; it's a piece of Bali you can carry close to your heart. Hand-forged by our talented silversmiths using recycled silver and ethically sourced moonstones, each necklace is a testament to slow fashion and mindful creation. Wear it as a reminder of beauty found in sustainable choices. Shop now and embrace the story. #HandmadeJewelry #SustainableStyle #BaliSilver #EthicallySourced #NomadNextdoor
• •Email Newsletter Subject: A Story Woven in Every Thread 💌 Hi [Customer Name], Ever wonder about the journey your favorite bag takes before it reaches you? At Nomad Nextdoor, it's a story that begins in a small Balinese village, with hands that have perfected their craft over years. This month, we're sharing a glimpse into the meticulous process of creating our signature rattan bags – from sun-drying the Ata grass to the final, loving stitch. Discover the dedication woven into every piece and feel good knowing your choice supports a vibrant community of artisans. Explore the Collection -> [Link]
• •Facebook Ad (Carousel showing different products): Tired of fast fashion? So are we. At Nomad Nextdoor, we believe in pieces with a soul. ✨ Discover our curated collection of handcrafted bags and jewelry, ethically made by artisans in Bali and beyond. Each item tells a story of cultural heritage and sustainable practices. Find your unique treasure and join our community of conscious consumers. Shop with purpose. Shop Nomad Nextdoor. #EthicalGifts #HandcraftedWithLove #SustainableFashion #BohoStyle #GlobalArtisans
• •TikTok Video Script (Short clips of products, founder speaking, artisans working): (Upbeat, gentle music) Hey, I'm Kristy, founder of Nomad Nextdoor! We partner with incredible artisans, like these amazing people in Bali [show artisan clip], to bring you unique, handcrafted treasures. Each piece, like our popular rattan bags [show bag], takes weeks to create, supporting families and sustainable practices. It's more than just a product; it's a connection to a story and a step towards a kinder world. Find your piece of the story at nomadnextdoor.com! #SmallBusiness #ArtisanMade #Sustainable #TravelInspired #ShopSmall