Brand Tone

Friendly and Approachable, Adventurous and Rugged, Proudly Veteran-Owned, Creative and Passionate, Quality-Oriented and Craft-Focused, Community-Centric, Eclectic and Curated

Brand Values

• •Personalization and Individuality
• •Quality Craftsmanship
• •Adventure and Exploration
• •Loyalty and Companionship
• •Creativity
• •Community Engagement
• •Veteran Pride and Service

Best Practices

• •Embrace the "Nomad" Spirit: Consistently use language that evokes adventure, exploration, uniqueness, and durability. Words like "journey," "adventure," "crafted," "rugged," "explore," "unique," and "trail" can reinforce this.
• •Highlight "Veteran-Owned" with Pride and Purpose: Weave this into narratives subtly or directly, connecting it to values like reliability, dedication, and attention to detail. Avoid making it the *only* point, but ensure it's a consistent thread.
• •Focus on Personalization and Storytelling: Encourage customers to see products as extensions of their own stories. Ask questions in copy, prompt engagement, and share examples of custom work that tell a tale.
• •Maintain a Friendly, Community-Focused Voice: Even with the "rugged" undertones, the voice should remain approachable and welcoming, reflecting the desire to be a community hub. Engage with comments, share local happenings (if applicable to the online audience), and use inclusive language.
• •Showcase Craftsmanship and Quality: Use descriptive language that highlights the care and detail that goes into laser engraving and custom design. Words like "precision-engraved," "hand-finished," "durable materials," and "expertly crafted" convey this.

Social Perception

Positive and Welcoming Local Presence, Associated with Customization and Unique Gifts, Creative and Adventurous Brand Image, Supportive of Small Business and Veterans, Community-Involved

Copy Examples

• •Fuel your next adventure, or just your Monday morning. Our laser-engraved tumblers are crafted tough and personalized just for you. What story will yours tell? #NomadJax #VeteranOwned #CustomEngraved
• •Top off your look with a story. Our custom leather patch hats, designed with a spirit of adventure and handcrafted with pride. Adventure awaits. #NomadJaxHaberdashery #CustomHats #RuggedStyle #VeteranCrafted
• •Bring the journey home. Unique, laser-engraved decor that speaks to your adventurous soul. From our workshop to your walls. #NomadJaxDesigns #HomeDecor #PersonalizedLiving #VeteranMade
• •More than just a store, Nomad Jax is a veteran-owned hub for the creative and the adventurous. Discover unique, handcrafted goods or let's design something just for you. Your journey, our craft. #NomadJax #Community #CustomGifts #AdventureInspired
• •Crafted with precision, built on service. As a veteran-owned small business, we pour dedication into every custom piece. Support adventure, support veterans. #NomadJaxHaberdashery #VeteranOwnedBusiness #QualityFirst #MadeWithPride