Brand Tone

Authentic, personal, welcoming, trustworthy, and intimate, creating a sense of a small, family-like business.

Brand Values

• •Authenticity and Heritage
• •Affordability and Accessibility
• •Customer Satisfaction and Delight
• •Ethical Sourcing

Best Practices

• •Lead with the Human Story: Always center the brand's narrative around its founder, Asad, and the skilled artisans. Use personal, first-person language where appropriate ('we believe,' 'our promise') to maintain a welcoming and trustworthy tone.
• •Emphasize 'Why' Over 'What': Instead of just listing product features, explain the value behind them. For example, 'hand-knotted' isn't just a feature; it means 'exceptional durability,' 'meticulous craftsmanship,' and 'a unique piece of art.'
• •Use Evocative and Sensory Language: Employ words that convey warmth, tradition, and artistry. Phrases like 'rich, earthy colors,' 'intricate geometric patterns,' 'timeless tradition,' and 'vibrant hues' will resonate with the brand's aesthetic.
• •Reinforce the Value of Affordability: Consistently connect the brand’s high-quality, authentic products with its commitment to fair pricing. Use phrases like 'accessible beauty' or 'tradition without the high price tag' to highlight this key differentiator.
• •Highlight Ethical and Cultural Significance: In product descriptions and storytelling, mention that purchases support artisans and help preserve cultural heritage. This appeals to conscious consumers and adds another layer of value beyond the product itself.

Social Perception

A niche and trust-oriented brand, perceived as authentic and transparent, fostering a direct connection with customers who value craftsmanship, story, and ethical sourcing over mass production. It is seen as a knowledgeable and helpful resource.

Copy Examples

• •Woven by hand and rich in history, this vintage Afghan rug is more than a floor covering—it's a story. Each intricate knot tells a tale of generations of craftsmanship, bringing authentic tribal artistry into your home. Made with durable, hand-spun wool, its earthy tones will add warmth and character to any room, all at a price that honors our belief that beauty should be shared.
• •From a small shop in Tennessee to your home. ✨ Our founder, Asad, built Nomad Hues on a simple dream: to make the timeless beauty of handmade rugs accessible to everyone. Each piece in our collection is hand-selected for its story and soul. #NomadHues #HandmadeRugs #ArtisanCrafted #EthicalDecor
• •Nomad Hues began with a lifelong passion for handmade treasures. After retiring, our founder, Asad, wanted to share the stunning art of Afghan and Turkish artisans with a wider audience. We believe in fair prices, exceptional quality, and the simple joy of owning something truly unique. Your delight is our first concern.
• •A Story in Every Thread | New Handwoven Kilims Inside
• •Art for your floors, priced for your home. Discover authentic, ethically sourced tribal and vintage rugs that bring warmth and heritage to your space. Save up to 40% on selected items and own a masterpiece of timeless tradition.