Tono de Marca

Artisanal & Passionate, Earthy & Natural, Free-spirited & Bohemian, Spiritual & Mystical (subtle), Authentic & Personal, Appreciative & Warm

Valores de Marca

• •Craftsmanship & Quality
• •Individuality & Uniqueness
• •Inspiration from Travel & Culture
• •Connection to Nature
• •Meaningful Adornment
• •Authenticity

Mejores Prácticas

• •Create a Brand Voice Guide: Document the key elements of your tone (e.g., artisanal, earthy, free-spirited, warm), including "do's and don'ts" for language, specific keywords to use or avoid, and examples.
• •Embrace Storytelling: Connect products to inspirations (travel, nature, a feeling). Share the "why" behind a design, not just the "what." This reinforces the personal and passionate aspects of the brand.
• •Use Sensory and Evocative Language: Appeal to the senses by describing how the jewelry looks and feels, and the emotions it might evoke (e.g., "cool touch of silver," "fiery flash of opal," "whispers of ancient lands"). This aligns with the mystical and natural elements.
• •Maintain Authenticity: Write in a genuine and human way. Avoid overly corporate or salesy language. If it's a small operation, let that personal touch shine through. This builds trust and resonates with the value of authenticity.
• •Be Consistent Across All Channels: Ensure that the tone used on the website, social media captions, email marketing, and even customer service interactions is harmonious. Regular review of content can help maintain this consistency.

Percepción Social

Positive & Appreciative, Niche Appeal, Trustworthy (within its community), Aspirational (for a lifestyle)

Ejemplos de Copy

• •Adorn your spirit with our 'Whispering Moon' Labradorite Necklace. Hand-forged in sterling silver, this piece cradles a mesmerizing labradorite, known for its mystical flashes of color and connection to intuition. Let its gentle energy guide your path. Each stone is unique, just like your journey.
• •Wanderers, dreamers, souls connected to the wild – our new 'Desert Bloom' collection has arrived! 🏜️✨ Inspired by the resilient beauty of arid landscapes, each piece is a testament to nature's artistry. Discover handcrafted treasures designed to echo your untamed spirit. Link in bio to explore.
• •More than just jewelry, each Nomada Soul creation is a story whispered through silver and stone. Our hands bring these designs to life, infusing every curve and setting with passion and intention. Experience the difference of true artisanal craftsmanship.
• •Seeking jewelry as unique as your soul? ✨ Nomada Soul offers handcrafted pieces inspired by travel, nature, and the magic within. Sterling silver, genuine gemstones, and a touch of bohemian spirit. Find your treasure: [Link to website]
• •Nomada Soul was born from a love for the open road and the beauty found in unexpected corners of the world. We believe that jewelry should be a personal talisman, a reminder of your adventures, dreams, and the unique essence that is you. Every piece is handcrafted with soul, for your soul.