Brand Tone

Minimalist & Clean, Appreciative & Respectful, Calm & Understated, Informative & Descriptive, Aspirational yet Accessible

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Nordic/Scandinavian Aesthetic
• •Slow Living
• •Support for Artisans & Designers
• •Curated Selection
• •Storytelling

Best Practices

• •Embrace Simplicity: Use clear, concise language. Avoid jargon, overly complex sentences, or excessive adjectives. Let the products and their design speak for themselves.
• •Highlight the "Why": Briefly touch upon the values – the craftsmanship, the story behind the item, the sustainable aspect, or how it connects to a "slow living" philosophy.
• •Focus on Sensory Details (Subtly): When appropriate, allude to the texture, material, and the feeling a product evokes, connecting to the tactile nature of artisan goods (e.g., "smooth finish," "soft wool," "warm glow").
• •Maintain Visual and Verbal Harmony: Ensure the copy complements the clean, minimalist aesthetic of the brand's visuals. The tone should feel as curated as the products.
• •Be Authentic and Passionate (Quietly): Let the genuine appreciation for design and craftsmanship shine through in a subtle, respectful manner, rather than overt enthusiasm. The passion is in the careful selection and the belief in the product's enduring value.

Social Perception

Appreciation for Design, Seeking Unique Items, Value for Craftsmanship, Trust in Curation. Positive engagement on Instagram and Facebook, aligning with the brand's aesthetic.

Copy Examples

• •Instagram Post (featuring a ceramic mug): Morning moments, made better. Discover the tactile beauty of [Designer's Name] handcrafted ceramics. Each piece, a testament to timeless Nordic design and the art of slow living. #nomadiceland #reykjavikdesign #handcraftedceramics #slowliving #nordichome
• •Facebook Ad (general store promotion): At nomad., we believe in pieces with purpose. Explore our curated collection of local and international design, where quality craftsmanship meets a serene, Nordic aesthetic. Find your unique story. Visit us in the heart of Reykjavik or online at nomadstore.is. #conceptstore #icelandicdesign #timelessdesign #qualitycraftsmanship #shoplocalreykjavik
• •Website Banner (homepage): nomad. — Carefully selected design for a considered life. Embrace slow living with timeless pieces for your home and self.
• •Product Description Snippet (for a wool blanket): Wrap yourself in warmth and heritage. This [Material, e.g., Icelandic wool] blanket, woven with traditional techniques by [Artisan/Brand], offers enduring comfort and a touch of understated elegance. A piece designed to last, reflecting the quiet beauty of Nordic craftsmanship.
• •Email Newsletter Subject Line: New Arrivals: Timeless Designs, Crafted with Care | nomad.