Brand Tone

Friendly, Community-Focused, and Encouraging

Brand Values

• •Promoting Literacy and Reading Culture
• •Supporting Local Talent
• •Convenience and Accessibility
• •Community Engagement
• •Diversity in Selection

Best Practices

• •Always Emphasize Community: Use inclusive language like "our community," "fellow bookworms," and "Brunei Reads." Actively ask questions in social media captions to encourage interaction and make followers feel like part of a conversation.
• •Maintain a Positive and Encouraging Tone: Frame reading as a joyful and enriching activity. Use uplifting and positive adjectives like "charming," "wonderful," "inspiring," and "adventurous" to describe the experience and the products.
• •Highlight the "One-Stop-Shop" Convenience: Regularly remind customers of the diverse product range (books, toys, gifts, stationery, travel items). This adds value and broadens the brand's appeal beyond just book lovers.
• •Champion Local Authors Consistently: Dedicate regular content slots (e.g., a weekly "Local Author Spotlight" on social media) to reinforce the brand's commitment to the local literary scene. This builds authenticity and a unique selling proposition.
• •Connect Products to Experiences: Instead of just selling a book, sell an "adventure" or a "moment of peace." Connect your products to the context of travel, relaxation, and gift-giving to create a stronger emotional appeal for customers, especially given the airport location.

Social Perception

Trusted and Reliable, Community Hub, A "Charming" and Essential Stop

Copy Examples

• •Your Next Adventure Awaits. Where are you flying off to next? Every great journey needs a great story to go with it. Grab your travel companion at our flagship store in the Departure Hall. ✈️📚 #NollybookBN #BruneiReads #TravelEssentials
• •Voices of Brunei. Discover the incredible talent our nation has to offer! We're proud to support local authors and share their stories with the world. Come explore our collection and find a new favorite from right here at home. #SupportLocalBN #BruneianAuthors #Nollybook
• •Spark a Lifelong Love for Reading. From colorful adventures to timeless tales, our collection of children's books is here to inspire the next generation of readers. Shop now for the perfect gift.
• •More Than a Bookstore. Whether you're looking for a gripping novel, a unique gift, or last-minute travel essentials, we're your one-stop shop. Welcome to Nollybook!
• •Your Weekend Reading, Sorted. Hi [Customer Name], ready to get lost in a new story? As a thank you for being part of our reading community, we're offering a special 10% discount on all fiction books this weekend. Come visit us at the airport and pick out your next escape!